WHY INVEST IN EMAIL MARKETING FOR WINERIES?
Everything your winery stands to gain with automated email marketing.
Email marketing is far from the newest attraction in the marketing space.
Businesses have long leveraged the power of email marketing to build stronger connections with their customers or reach out to potential customers and build a lasting brand image.
This is because emails are considered one of the most effective channels of marketing. While an email may share similarities with SMS—alerting your customers and prospects about a subject—the reactions a person has to these two different means of communication vary.
A text message conveys a sense of urgency to take a specific action quickly, but with email, your message is more laid back.
The exact atmosphere you’d like to create in your wine club.
Why do you need email marketing for wineries?
What use does an email serve to your winery—an industry that relies on traditional crafts and in-person strategies to build connections?
A majority of winery revenue comes from traditional means like tasting rooms and wine clubs, and digital marketing lags behind at 8%.
What this means for wineries migrating to automation are brand-new opportunities.
Let’s break down some of the latest email marketing trends.
Latest Statista reports reveal that the number of active email users worldwide is approximately over 4 billion.
Studies done during the COVID-19 crisis prove that email marketing is expected to grow at over 13.3%
The over-reliance on in-person marketing models makes digital marketing for wineries a great asset to leverage to attract new customers—especially with your tech-savvy modern customers who look for flexibility, convenience, and enhanced experiences.
More personalised consumer experiences are the best way to get the attention of potential customers.
How can you leverage email marketing automation for your winery?
Segmented emails
Segmented emails
The biggest benefit of automated email marketing for wineries is the ability to segment your email list.
By segmenting your audience based on different interest groups—demographic groups, their position in the customer journey, and product preference—you can craft emails that speak to their individual interests.
Based on your interactions with your audience and the data gathered via integrated CRM systems, you can analyse the different interests of your target audience:
- What is their favourite wine?
- How much is their monthly budget for wine?
- How do they like to consume wine?
These insights help you design personalised emails that meet these interests.
This could be sharing content, products and offers that entice them or even inviting them to new tasting events.
The biggest benefit of automated email marketing for wineries is the ability to segment your email list.
By segmenting your audience based on different interest groups—demographic groups, their position in the customer journey, and product preference—you can craft emails that speak to their individual interests.
Based on your interactions with your audience and the data gathered via integrated CRM systems, you can analyse the different interests of your target audience:
- What is their favourite wine?
- How much is their monthly budget for wine?
- How do they like to consume wine?
These insights help you design personalised emails that meet these interests.
This could be sharing content, products and offers that entice them or even inviting them to new tasting events.
Refine your wine club activity
Refine your wine club activity
Wherever your subscribers and club members are located, you can maintain continuous communication with them and provide them with an enhanced club experience.
Sending welcome emails
Set up emails that are sent based on different actions. For example, you can set up welcome emails to be sent when someone joins your wine club or subscribes to your newsletters.
Welcome emails have an 82% open rate compared to the 21% of regular emails. Why not use email marketing automation and leverage this behaviour for your benefit?
Creating loyalty programmes
Set up emails that are sent based on different actions. For example, you can set up welcome emails to be sent when someone joins your wine club or subscribes to your newsletters.
Welcome emails have an 82% open rate compared to the 21% of regular emails. Why not use email marketing automation and leverage this behaviour for your benefit?
Wherever your subscribers and club members are located, you can maintain continuous communication with them and provide them with an enhanced club experience.
Sending welcome emails
Set up emails that are sent based on different actions. For example, you can set up welcome emails to be sent when someone joins your wine club or subscribes to your newsletters.
Welcome emails have an 82% open rate compared to the 21% of regular emails. Why not use email marketing automation and leverage this behaviour for your benefit?
Creating loyalty programmes
Real-time analytics obtained through your email marketing automation software provides insights into your customer behaviour.
This allows you to identify the best customers—those who are your most frequent visitors or will revisit your store and make another purchase.
Build better relationships with these customers by rewarding their loyalty with exclusive VIP club memberships or loyalty programmes.
Ensure business continuity
Email marketing automation lets you ensure business continuity without pushy messages that will irritate your audience.
Here are some ways to keep your wine club buzzing with marketing automation for wineries.
Emails for club members:
Send emails to existing club members triggered by their activity within your site, encouraging them to purchase outside the regular club schedule.
Emails for inactive members:
Incentivise your inactive club members to re-engage and receive wine bottles.
Abandoned cart emails:
Remind your shoppers to finish their purchases. Statistics prove that abandoned cart emails have a 69% chance of creating an increase in orders than single emails.
Emails for club members:
Send emails to existing club members triggered by their activity within your site, encouraging them to purchase outside the regular club schedule.
Emails for inactive members:
Incentivise your inactive club members to re-engage and receive wine bottles.
Abandoned cart emails:
Remind your shoppers to finish their purchases. Statistics prove that abandoned cart emails have a 69% chance of creating an increase in orders than single emails.
Award-winning expertise to automate your winery!
Here at Launchy, we help you refine the marketing efforts of your business with automation consultation, system reviews, and the latest automation tools.
As experienced partners in winery marketing automation, we guarantee you a smooth transition into automated marketing models and the industry expertise to set you in the right direction for success.
To get your winery marketing efforts going, reach out to our team today!
What our clients say
Brendan Zuza
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
Richard Kelly
Team Strategic Thinking
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Hinton Digital
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Fraser Mackenzie
Montalto Winery
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The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Mark Falzon
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Subriah Fonseka
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
Karen Lowe
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Monique Ellis
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
Nick Abregu
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"
Ben Fewtrell
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
Mark Falzon
Mentoring For Inspired
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
Lucy Herron
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Carrie Myton
Myton Consulting
"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."
Mark Falzon
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Brendan Zuza
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
Ben Fewtrell
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
Nick Abregu
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"
Richie Nelson
BBQ DR
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
Subriah Fonseka
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
Karen Lowe
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Monique Ellis
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
FAQs
Email marketing automation is the digitalisation of your email campaigns—from drafting and scheduling to sending emails.
You can send emails to your subscribers, leads, and club members based on triggers, monitor the email metrics, and analyse the email marketing performance of your winery.
A majority of wineries in Australia still rely on traditional methods to build their clubs and grow their audience. The downside to this is that in case of a crisis—take, COVID-19, for example—this leaves their marketing efforts crippled due to the inability to reach their target audience.
By taking your marketing efforts online, you can beat the challenges of physical distance, reaching a wider audience with minimal effort, time, and cost.
The benefits of winery email marketing include:
- Reducing your marketing costs
- Understanding your customers better
- Keeping existing customers engaged
- Ensuring your club continuity during unpredictable market conditions
- Gaining better insights into your marketing performance
With automation swooping in to save the campaigns of businesses worldwide, your choices are endless. Tools like HubSpot, Maropost, Active Campaign, and Keap are some of the industry’s best email automation platforms.
If you need help figuring out which platforms click the best with your winery, reach out to our team of automation experts.
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