MAKE WAY FOR AN ENHANCED CUSTOMER JOURNEY
What is automated email marketing and how does it enhance your customer experience?
Technology makes everything seamless and that’s exactly the case with email automation.
With a process that enables you to send pre-designed emails in sequence to your audience at the right time, you can free up resources to focus on the growth of your business while trusted software takes care of your email communication.
Email marketing isn’t just a handy tool that gives you extra time on your hands either. While it does save time, its biggest strength is the ability to enhance the experience of your customers—helping you increase customer loyalty, customer retention, and sales.
Today, 81% of small and medium enterprises use email marketing as their primary customer acquisition channel, while 80% use it for customer retention.
What is automated email marketing?
While each email marketing automation platform promises easy tricks unique to the platform, the best email marketing software should provide the following features:
Automated messages
The most significant feature of email automation. Automation enables marketers to send emails automatically in reaction to a specific trigger, or to send messages in a series based on some set of rules.
Responsive layout
A good email automation tool should allow marketers to design emails that are responsive on any device—desktop as well as mobile. The more user-friendly and accessible your email design is, the more it simplifies communication between you and your customers.
Advanced list maintenance
Being able to remove hard bounces automatically (invalid email addresses) and other failures, along with automating the opt-outs and subscription changes makes things much easier for your marketing team.
Easy integration
Without a doubt, easy integration makes your campaigns more seamless. Platforms that allow easy connection with other features like eCommerce platforms, loyalty programmes, and Google Analytics help you bring the best out of your campaigns.
What can you do to improve your customer experience using email marketing automation?
When it’s done right, email marketing is the key to winning customer hearts. Here are some of the things you can do using your email automation software to enhance your customer journey.
Send automated welcome emails
Send automated welcome emails
Want to see immediate customer engagement with your content? Set up a trigger in your email automation software that sends new subscribers a welcome message the moment they sign up to your mailing list.
74% of people expect to receive a welcome email once they subscribe to your content.
A welcome email acknowledges the new person on your list, gives immediate confirmation to your new subscriber that their sign-up was successful, and is a great way to make a good first impression. Your welcome email sets expectations about the kind of customer experience they can look forward to when interacting with your brand.
Want to see immediate customer engagement with your content? Set up a trigger in your email automation software that sends new subscribers a welcome message the moment they sign up to your mailing list.
74% of people expect to receive a welcome email once they subscribe to your content.
A welcome email acknowledges the new person on your list, gives immediate confirmation to your new subscriber that their sign-up was successful, and is a great way to make a good first impression. Your welcome email sets expectations about the kind of customer experience they can look forward to when interacting with your brand.
Personalise your offers
Personalise your offers
Personalisation should be a marketer’s biggest priority and their best tool when it comes to improving customer engagement through email.
Good list segmentation is crucial for personalisation and to set up triggers in your automation. Some of the criteria you can use to segment your list are location, gender, age, industry, past email activity, buyer personas, and website activity.
Behavioural triggers, however, can take your personalisation efforts to an even higher level. By sending personalised content that follows up when someone consistently views specific portions of your website or hasn’t engaged with you in a while, you can hyper-personalise your content and drive more engagement.
Personalisation should be a marketer’s biggest priority and their best tool when it comes to improving customer engagement through email.
Good list segmentation is crucial for personalisation and to set up triggers in your automation. Some of the criteria you can use to segment your list are location, gender, age, industry, past email activity, buyer personas, and website activity.
Behavioural triggers, however, can take your personalisation efforts to an even higher level. By sending personalised content that follows up when someone consistently views specific portions of your website or hasn’t engaged with you in a while, you can hyper-personalise your content and drive more engagement.
Let customers choose their communication preferences
Let customers choose their communication preferences
The customer comes first—and unsubscriptions often occur when brands forget this.
Beyond personalising your content, there are some other steps you can take to make sure your customer needs are met including:
- Letting your subscribers select how frequently they receive your emails
- Giving them the option to select the kind of content categories they want to hear about
- Sharing the option of changing their email address
- Adding a link to the preference centre in the header or footer of every email
The customer comes first—and unsubscriptions often occur when brands forget this.
Beyond personalising your content, there are some other steps you can take to make sure your customer needs are met including:
- Letting your subscribers select how frequently they receive your emails
- Giving them the option to select the kind of content categories they want to hear about
- Sharing the option of changing their email address
- Adding a link to the preference centre in the header or footer of every email
Use CTAs to start a conversation
Use CTAs to start a conversation
Whether you inform them of a new service or product, or you’re just sharing some interesting content, your customers may need to reach out to get their questions answered.
By providing customer service or sales phone numbers in your email, you can potentially capture customers who are almost ready to make a purchase without losing them to your competitors.
Another thing to remember, make sure to include a click-to-call button that’s also optimised for mobile screens.
Whether you inform them of a new service or product, or you’re just sharing some interesting content, your customers may need to reach out to get their questions answered.
By providing customer service or sales phone numbers in your email, you can potentially capture customers who are almost ready to make a purchase without losing them to your competitors.
Another thing to remember, make sure to include a click-to-call button that’s also optimised for mobile screens.
Ask for feedback
Ask for feedback
You can build a closer relationship between you and your subscribers when you give them the option to respond and engage in a two-way conversation.
For example, you can set up your email automation software to send emails asking for customer feedback on your products or services. This tells your customers that their satisfaction and convenience are important to you.
This data provides valuable insights into what your subscribers want from you, enabling you to take the necessary steps to better your campaigns and your brand.
You can build a closer relationship between you and your subscribers when you give them the option to respond and engage in a two-way conversation.
For example, you can set up your email automation software to send emails asking for customer feedback on your products or services. This tells your customers that their satisfaction and convenience are important to you.
This data provides valuable insights into what your subscribers want from you, enabling you to take the necessary steps to better your campaigns and your brand.
Simply put, automated email marketing can:
Collect customer data automatically throughout the customer journey
Analyse and identify buyer personas through which you can personalise your content
Build loyalty towards your brand, invite more customers, and increase customer retention rates
Improve your email marketing campaigns by analysing your results and finding your strengths and weaknesses
Make the data gathered immediately accessible to every team, ensuring team collaboration and consistency in campaign activities
Improve your email marketing campaigns by analysing your results and finding your strengths and weaknesses
Make the data gathered immediately accessible to every team, ensuring team collaboration and consistency in campaign activities
Partner with award-winning automation experts
Our team brings you a powerful combination of automation experts, guidance to partner with the latest automation tools in the industry, and automation training for your teams to ensure a seamless transition.
If you’re looking for a way to get your brand name out there and launch email campaigns that convert and retain customers, consult Launchy experts, and we’ll be happy to help you.
Get in touch with us today!
What our clients say
Brendan Zuza
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
Richard Kelly
Team Strategic Thinking
"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."
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Hinton Digital
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Lucy Herron
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Mark Falzon
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Subriah Fonseka
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
Karen Lowe
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Monique Ellis
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
Nick Abregu
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"
Ben Fewtrell
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
Mark Falzon
Mentoring For Inspired
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
Lucy Herron
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Carrie Myton
Myton Consulting
"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."
Mark Falzon
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Brendan Zuza
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
Ben Fewtrell
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
Nick Abregu
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"
Richie Nelson
BBQ DR
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
Subriah Fonseka
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
Karen Lowe
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Monique Ellis
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
FAQs
Email may not be the most talked-about marketing tool out there, but its power still stands.
2021 forecasted the number of email users worldwide to reach 4.3 billion by this year and rise to 4.6 billion by 2025—more than half of the expected world population.
If these figures are anything to go by, it means investing in email marketing automation now is guaranteed to bring you profits as your business grows.
Yes, immensely.
By automating your workflows, you can relieve your team of repetitive tasks, freeing them up to take on other tasks that require their skills. Additionally, automated emails get rid of monotonous processes and accelerate the tasks surrounding email design and set-up.
There are many benefits of email automation beyond increasing the productivity of your sales and marketing team.
These include:
- Reducing your costs
- Reducing the risk of errors
- Increasing brand awareness
- Understanding your customers better
- Keeping existing customers interested
- Bettering personalisation for prospects
- Increasing the efficiency of your workflows
- Ensuring better targeting and segmentation
- Getting detailed reporting about your campaign performance
You may have come across several email marketing software in the market. While all of these boast unique features of their own, you need to look for software that has features that match the need of your email campaigns.
Unsure of where to start? That’s what Launchy’s automation experts are here for. Contact our team today, and we can help you map your automation needs and find the best email automation software for your business.
Foster the best experience for your customers throughout their journey!
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