Winery automation: State-of-the-art tools that has digitally transformed the winery business
It’s time to look beyond in-person communication and inspire your target audiences with content that can move them forward.
Turning a lead into a customer takes a dedicated and personalised approach—interactions across multiple channels, the delivery of engaging content, and a strong sales team. Trying to have a meaningful impact on the buyer journey while juggling these operations can be a time-intensive task.
By eliminating some of the manual labour that goes into creating
strategic marketing campaigns that speak directly to your target audience, however, you can improve your operations and learn to anticipate and respond to customer expectations.
Overcome the challenges of the new normal and create exceptional campaigns with the right winery automation tools
The past two years marked rapid changes in businesses around the globe.
With the global health crisis came an accelerated digital revolution that led to wineries being forced to transform their branding, sales, and marketing efforts.
Wineries that still rely heavily on traditional marketing approaches, like tasting rooms, experienced:
Trouble ensuring sales continuity
Having to rethink their marketing approach
Having to adapt to the changing demographics of their audience
Challenges when navigating online platforms and digital marketing
If these challenges are familiar to you, you have a one-stop solution in the form of automation.
Incentivise purchases with personalised offers
Personalised emails have been found to increase transaction rates by a whopping 600%!
Through personalisation, you can target your digital messaging to every member of your wine club.
Active wine club members can be sent personalised content such as recommendations for purchases that align with their regular choices—all through an email flow triggered by their activity on your site.
If you have inactive club members, automated sequences have a solution for this too. With email flows that encourage them to repeat their purchase, you can drive higher engagement.
Improve customer engagement and grow your club
By automating your wine club management and taking your club online, you can not only streamline your customer relationships but also encourage brand awareness and customer loyalty.
For example, you can use a nurturing email sequence to greet new wine club members and inform them of upcoming events. This keeps them hooked on what your membership has to offer and makes sure they’re engaged from the very first moment they join.
These features can help you deepen your customer relationships by predicting and taking steps to avoid club cancellations. With a customised automation solution, you can also measure the strength of your relationship with your customers and club members, and set goals to improve it.
Boost and streamline your wine sales
With the demographic of wine consumers shifting to a more tech-savvy audience, customers are leaning more and more towards online sales, with studies predicting that e-commerce sales will grow 66% by 2025.
How can your winery respond? By leveraging automation software to meet these demands.
With an automated wine club and an eCommerce platform in your arsenal, you can take your sales online seamlessly. This means you can facilitate the customisation of your customers’ orders, process your shipments faster, and execute batch payment processing—successfully digitalising, increasing, and streamlining your sales.
Monitor your efforts and forecast future sales opportunities
Automation assists you with generating new leads as well as tracking how your existing clients respond to your marketing efforts. With this insight, you can develop fresh marketing tactics and campaigns that will appeal to, and engage, your target market.
By automating your club activities you can also:
Analyse your wine club health
Get insights into your shipping and sales activities
Give members tracking links and carrier notifications
Forecast market changes and trends based on buying preferences
Keap—work with cutting-edge automation tools
When you partner with Launchy, your winery can upgrade its sales and marketing efforts with the help of the latest automation tools provided by platforms like Keap.
Keap is an all-in-one tool for CRM and marketing and sales automation software that helps you organise your customer information, build stronger relationships with your audience, and deliver high-quality content.
With Keap, you can experience efficient lead conversion and the benefits of an integrated platform to meet your marketing and sales needs and manage your business in one place.
What our clients say
Brendan Zuza
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
Richard Kelly
Team Strategic Thinking
"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."
Chris H
Hinton Digital
"Awesome work Lyndi, We really appreciated your advice, training and the homework to get us started. See you next time."
Fraser Mackenzie
Montalto Winery
"Launchy.io’s quick response and understanding of our needs have been outstanding. We’ve quickly started achieving our goals and have a fantastic roadmap of CRM opportunities in front of us. It's been great building relationships and working with all of the team."
Lucy Herron
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Mark Falzon
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Subriah Fonseka
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
Karen Lowe
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Monique Ellis
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
Nick Abregu
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"
Ben Fewtrell
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
Mark Falzon
Mentoring For Inspired
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
Lucy Herron
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Carrie Myton
Myton Consulting
"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."
Mark Falzon
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Brendan Zuza
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
Ben Fewtrell
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
Nick Abregu
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"
Richie Nelson
BBQ DR
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
Subriah Fonseka
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
Karen Lowe
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Monique Ellis
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
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Work with award-winning automation experts
We know exactly what it takes to take your business from good to great.
Our team of automation experts at Launchy is ready to help you out with the right automation tools and coaching, ensuring you get the best of our customised solutions
FAQ
As an award-winning automation solutions agency, Launchy can bring you the right tools, expertise, and training needed to initiate automation solutions.
We offer our clients customised solutions, automation coaching as well as support with reviewing existing automation systems.
Today, with the power of automation, you can streamline everything from your social media management and email campaigns to eCommerce.
Talk to our experts, we can help you implement the best automation solutions to suit your business.
Each winery has unique needs, which means the tools you need to benefit from successful marketing automation solutions must follow suit.
We offer our clients a free consultation to meet with our experts and decide the best platforms and tools to suit individual business goals.
The automation solutions we have partnered with include:
- Keap
- ActiveCampaign
- Maropost
- HubSpot
Consult our team to learn more.
Want to create a winning digital presence for your winery?
Learn all about the leading automation best practices in our guide:
6 steps to create a profitable winery system with world class automation and maximise your digital presence in an unpredictable market.
Access industry-leading marketing automation tools with Launchy
Access industry-leading marketing automation tools with Launchy
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