Winery marketing automation : State-of-the-art tools to digitally transform your winery business

It’s time to look beyond in-person communication and inspire your target audiences with content that can move them forward.

Turning a lead into a customer takes a dedicated and personalised approach—interactions across multiple channels, the delivery of engaging content, and a strong sales team. Trying to have a meaningful impact on the buyer journey while juggling these operations can be a time-intensive task.

By eliminating some of the manual labour that goes into creating
strategic marketing campaigns that speak directly to your target audience, however, you can improve your operations and learn to anticipate and respond to customer expectations.

Overcome the challenges of the new normal and create exceptional campaigns with the right winery marketing automation tools

The past two years marked rapid changes in businesses around the globe.

With the global health crisis came an accelerated digital revolution that led to wineries being forced to transform their branding, sales, and marketing efforts.

Wineries that still rely heavily on traditional marketing approaches, like tasting rooms, experienced:

Trouble ensuring sales continuity

Having to rethink their marketing approach

Having to adapt to the changing demographics of their audience

Challenges when navigating online platforms and digital marketing

If these challenges are familiar to you, you have a one-stop solution in the form of automation.

Incentivise purchases with personalised offers

Personalised emails have been found to increase transaction rates by a whopping 600%!

Through personalisation, you can target your digital messaging to every member of your wine club.

Active wine club members can be sent personalised content such as recommendations for purchases that align with their regular choices—all through an email flow triggered by their activity on your site.

If you have inactive club members, automated sequences have a solution for this too. With email flows that encourage them to repeat their purchase, you can drive higher engagement.

Improve customer engagement and grow your club

By automating your wine club management and taking your club online, you can not only streamline your customer relationships but also encourage brand awareness and customer loyalty.

For example, you can use a nurturing email sequence to greet new wine club members and inform them of upcoming events. This keeps them hooked on what your membership has to offer and makes sure they’re engaged from the very first moment they join.

These features can help you deepen your customer relationships by predicting and taking steps to avoid club cancellations. With a customised automation solution, you can also measure the strength of your relationship with your customers and club members, and set goals to improve it.

Boost and streamline your wine sales

With the demographic of wine consumers shifting to a more tech-savvy audience, customers are leaning more and more towards online sales, with studies predicting that e-commerce sales will grow 66% by 2025.

How can your winery respond? By leveraging automation software to meet these demands.

With an automated wine club and an eCommerce platform in your arsenal, you can take your sales online seamlessly. This means you can facilitate the customisation of your customers’ orders, process your shipments faster, and execute batch payment processing—successfully digitalising, increasing, and streamlining your sales.

Monitor your efforts and forecast future sales opportunities

Winery marketing automation assists you with generating new leads as well as tracking how your existing clients respond to your marketing efforts. With this insight, you can develop fresh marketing tactics and campaigns that will appeal to, and engage, your target market.

By incorporating winery marketing automation into your club activities, you can also:

Analyse your wine club health

Get insights into your shipping and sales activities

Give members tracking links and carrier notifications

Forecast market changes and trends based on buying preferences

Keap—work with cutting-edge automation tools

When you partner with Launchy, your winery can upgrade its sales and marketing efforts with the help of the latest automation tools provided by platforms like Keap.

Keap is an all-in-one tool for CRM and marketing and sales automation software that helps you organise your customer information, build stronger relationships with your audience, and deliver high-quality content.

With Keap, you can experience efficient lead conversion and the benefits of an integrated platform to meet your marketing and sales needs and manage your business in one place.

What our clients say

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Brendan Zuza

Online growth group

"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."

Richard Kelly

Team Strategic Thinking

"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."

Chris H

Hinton Digital

"Awesome work Lyndi, We really appreciated your advice, training and the homework to get us started. See you next time."

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Fraser Mackenzie

Montalto Winery

"Launchy.io’s quick response and understanding of our needs have been outstanding. We’ve quickly started achieving our goals and have a fantastic roadmap of CRM opportunities in front of us. It's been great building relationships and working with all of the team."

Lucy Herron

The Lucy Rose Clinic

"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."

Mark Falzon

Mentoring For Inspired

"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."

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Subriah Fonseka

Unique Wrought Iron

"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"

Karen Lowe

123 Financial Group

"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."

Monique Ellis

Australian Racing Tours

"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."

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Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"

Ben Fewtrell

MAX MY PROFIT

"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"

Mark Falzon

Mentoring For Inspired

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

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Lucy Herron

The Lucy Rose Clinic

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Carrie Myton

Myton Consulting

"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."

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Mark Falzon

Mentoring For Inspired

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Brendan Zuza

Online growth group

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Ben Fewtrell

MAX MY PROFIT

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Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"

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Richie Nelson

BBQ DR

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

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Subriah Fonseka

Unique Wrought Iron

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Karen Lowe

123 Financial Group

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Monique Ellis

Australian Racing Tours

We have worked with

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Our partners

Work with award-winning winery marketing automation experts

We know exactly what it takes to take your business from good to great.

Our team of winery marketing automation experts at Launchy is ready to help you out with the right automation tools and coaching, ensuring you get the best of our customised solutions

Schedule a free consultation

FAQ

How can Launchy support my shift to marketing automation?

As an award-winning automation solutions agency, Launchy can bring you the right tools, expertise, and training needed to initiate automation solutions.

We offer our clients customised solutions, automation coaching as well as support with reviewing existing automation systems.

What areas and operations can I automate?

Today, with the power of automation, you can streamline everything from your social media management and email campaigns to eCommerce.

Talk to our experts, we can help you implement the best automation solutions to suit your business.

What tools can I use for automating sales and CRM?

Each winery has unique needs, which means the tools you need to benefit from successful marketing automation solutions must follow suit.

We offer our clients a free consultation to meet with our experts and decide the best platforms and tools to suit individual business goals.

The automation solutions we have partnered with include: