All across the world, sales and marketing automation is sweeping in to save businesses from repetitive, time-consuming tasks and is being used by 75% of marketers and businesses.
With the growth of tech-driven platforms, today, even small businesses have access to automated software that helps improve customer experience, increase visibility, and expand opportunities for efficient business growth.
For businesses that are still new to the game and are looking for cost-effective methods to help their brand compete among corporate giants, the key to success could be in marketing automation platforms for small businesses.
Cut back on outsourcing
Today, 62% of companies outsource their content to focus their time on other initiatives.
For brands that are on the cusp of accelerated growth, and are facing employee shortages, this may seem like the next best solution to handle the brunt of time-intensive tasks.
An integrated platform has the tools you need to host, segment, and manage data instead of sorting through a litany of spreadsheets manually. In addition to this feature, you can set up landing pages for your prospects to download assets, collect prospects’ information, and maintain a strong social media presence seamlessly.
With email automation, you can also schedule and distribute content to targeted lists without having to allocate excessive time and labour.
You don’t need to account for outsourcing social media marketing either. With tools that allow you to schedule your posts on social media platforms including Facebook or Instagram, your visibility will be unbeatable while also incurring the minimal cost of managing your online presence.
Instead of allocating large sums of your finances to take care of unfamiliar tasks, you can take matters into your own hands when handling your marketing operations.
Minimise cost per hire
Managing your brand while also increasing your marketing efforts can be overwhelming. To distribute and delegate responsibilities fairly, you might need to hire new personnel, which can be challenging with a starting budget.
Automation has a solution for this too. In place of new employees and the resources and time needed to train them, you can let your new automation system take care of building your brand image.
Some manual tasks that you can replace with marketing automation include: organising your customer information and retrieving data and providing useful insights and analytics based on customer feedback and performance.
You will also experience highly efficient customer relationship management by integrating marketing automation tools into your CRM system.
Marketing automation executes tasks based on specified rules. This allows you to run your marketing campaigns efficiently, without having to rely on additional manpower.
Reduce procurement costs
As your business grows, you’ll need to invest in more resources to compete with other industry players. When you roll out your new marketing automation system, however, you’re also cutting down on the amount of resources you need.
With integrated marketing automation platforms for small businesses, you get all the resources you need for your marketing function in one place.
You won’t have to invest in additional software because many automation tools provide omnichannel assistance, making it easier for your employees to perform multiple tasks on one platform.
With the reduced rate of hiring, you’re also saving the cost of onboarding and training new workers. A couple of clicks is all it takes to launch your next big campaign from just one computer or even your mobile phone.
What you get with this streamlined functionality is the potential to deliver an efficient service, execute stellar campaigns, and enjoy a higher ROI with optimised use of your existing resources.
You have the resources you need at the ready to plan, strategise, and execute your campaigns in the most convenient and cost-effective way possible.
Marketing automation platforms for small businesses take your business to the next level
With the most effective automation tools on the market, you access a true game-changer for your business.
Here at Launchy, we help you reap the opportunities offered by the latest marketing automation tools in the industry and enhance your marketing efforts to reach their maximum potential.
Schedule a free consultation with us today and up your marketing game while saving your resources to take on new frontiers.