Since you’re already on this page, you’ve most probably heard of sales and marketing automation, but perhaps want to know more. While we discuss what they are and how a business can benefit from them, you can agree that managing sales and marketing is a time-consuming task, especially when you are also constantly funnelling in sales.
Well, there is a much easier way of handling and tracking your customer journey, using as little effort as possible. Here at Launchy, we believe that your system should be your most overworked and underpaid employee; so here’s our little beginner’s guide to sales automation and marketing automation.
What is sales automation?
Sales automation is an idea that allows for the elimination of repetitive and manual tasks by gathering information about customers in order to form and execute a strategy that is focused on attracting and nurturing customers.
- The benefits of sales automation include:
Recognising potential customers and generating leads: Sales automation allows sales teams to use certain criteria to filter out customers specifically for the service or product they are interested in. Tracking the behaviour of potential customers using content, advertising, and emailing can help your business acquire a deeper knowledge of your target, allowing you to build strategies that work best. - Improving customer satisfaction: As soon as a potential customer joins, sales automation software can track their behaviour online and form a personalised customer journey, which can help turn a one-time sale into a loyal customer. This is possible through the integration of a CRM system, ensuring the sales team has up-to-date information on the type of service the customer is looking for.
- Saving time and increasing productivity: When new customers are added to the CRM automatically, it becomes easier to keep track of their contact details, event records, communication, and such details, almost effortlessly. This easily saves precious time and resources.
What is marketing automation?
Marketing automation enables businesses to automate their marketing strategies such as email marketing, social media posting, and campaigns, by tracking patterns of behaviour that can be useful to the business.
So, if you are looking to make your marketing strategy more efficient, automation software is the best choice for you.
- Here are a few benefits:
Customising the follow-up:
Having a personalised follow-up can go a long way, especially when looking to build loyal customers. With marketing automation, once a potential customer visits your website and turns into a lead, the software will push them (from the initial stage all the way up to the converted customer stage) through an entire lead nurturing process, all personalised to that particular customer. - Lead generation and nurturing:
If you are a small business, generating leads is vital and marketing automation will allow you to concentrate on strategies that will help generate these leads. The automation software will also make it possible for lead nurturing to convert leads into sales. - Improving marketing ROI:
With business automation, providing opportunities to increase and improve becomes easier. With enhanced marketing performance, better management of data storage, and better teamwork between the marketing and sales teams, there can be better lead generation.
Understanding business automation increases opportunities for your company
Marketing and sales automation can streamline sales processes, as they manage sales pipelines by relying on customer relationships and email campaigns, all while making your business more efficient.
Use our guide to save time, reduce effort, manage data storage, and improve ROI staff costs. Save yourself the long hours and make your automated systems your most overworked and underpaid employee via the power of marketing and sales automation.
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