Marketing automation for B2B: 4 ways businesses can launch successful campaigns

Learn how marketing automation can help you launch successful campaigns that drive the results you need.

Automation is making waves in all aspects of business operations, and the same is true for marketing. Marketing automation for B2B has emerged as a powerful tool for improving results, reducing inefficiencies, and enhancing reporting and analysis capabilities.

One of the most impactful benefits of marketing automation, according to a survey of marketing professionals by Liana Technologies, is improved targeting, as stated by 60% of the participants. In the same survey, other benefits recognised by marketers were improved efficiency and ROI (41%), improved customer experience (39%), increased number of leads (34%), and increased quality of leads (33%).

It’s clear that the benefits of automation for marketing are manifold. Let’s take a look at how you can utilise these technologies to drive success in your marketing campaigns.

4 ways businesses can launch successful campaigns with marketing automation for B2B

1. Lead scoring

Automated lead scoring makes the lead qualification process much faster and easier by allowing you to assign scores to actions like website visits or content downloads. This means that you can easily identify MQLs and SQLs within the funnel and implement strategies that will increase the likelihood of conversions.

Increasing lead quality is a significant benefit of marketing automation for B2B—leading to optimised sales efforts and sales utilisation.

2. Automated email sequences

Automated emails make the process of nurturing leads through email significantly less time-consuming and more straightforward with options like triggered emails. These emails, which trigger when prospects take specific, predefined actions, facilitate significantly higher conversion rates.

In fact, according to research by SwiftERM, triggered emails have a 70.5% higher open rate and a whopping 152% higher CTR when compared to routine email newsletters.

3. Chatbots

Chatbots are a potent time and money saver. They can free up your sales agents to engage in more value-added communications, improve engagement with real-time responses, and simplify lead qualification.

Incorporating a chatbot in an ad landing page in one of your campaigns, for example, can allow visitors to quickly get more information about your offerings and create an easier pathway for them to connect with you so that you can lead them through the funnel.

4. Content personalisation

Personalisation is a must in marketing in this day and age. In the Adobe Personalization Survey of 2020, 89% of marketers said they saw a positive ROI when personalisation is utilised within their campaigns.

With marketing automation for B2B, you can segment audiences and deliver personalised content at scale more easily. As seen in the Adobe survey, delivering personalised content to your prospects will mean a positive, higher ROI for your marketing campaigns.

Boosting ROI and savings

From reducing labour-related costs and avoiding penalties, there are many ways that an invoice automation platform helps to reduce the operational costs of an organisation.

The overall convenience that this platform provides to an organisation results in massive savings and a sustainable way to generate ROI.

Surpass your campaign KPIs with Launchy’s B2B marketing automation solutions

Marketing automation for B2B is a powerful tool that can boost the success of your marketing campaigns and drive positive ROI across the board. However, trying to incorporate automation technologies into your marketing strategy can be a daunting prospect. In fact, according to MarketingCharts, 39% of marketers said that a lack of training or knowledge was the biggest hurdle in implementing marketing automation.

This is where Launchy can help. Our automation consultants offer group consultancy and training calls, automation strategy support, and business automation coaching services to make sure your marketing automation efforts are optimised to drive the results you need.

Schedule a free consultation with a Launchy expert and experience unmatched campaign success today!

Schedule a free consultation

Learn how content marketing automation can increase your email engagement

lEARN mORE

What our clients say

Slide

Brendan Zuza

Online growth group

"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."

Richard Kelly

Team Strategic Thinking

"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."

Chris H

Hinton Digital

"Awesome work Lyndi, We really appreciated your advice, training and the homework to get us started. See you next time."

Slide

Fraser Mackenzie

Montalto Winery

"Launchy.io’s quick response and understanding of our needs have been outstanding. We’ve quickly started achieving our goals and have a fantastic roadmap of CRM opportunities in front of us. It's been great building relationships and working with all of the team."

Lucy Herron

The Lucy Rose Clinic

"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."

Mark Falzon

Mentoring For Inspired

"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."

Slide

Subriah Fonseka

Unique Wrought Iron

"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"

Karen Lowe

123 Financial Group

"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."

Monique Ellis

Australian Racing Tours

"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."

Slide

Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"

Ben Fewtrell

MAX MY PROFIT

"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"

Mark Falzon

Mentoring For Inspired

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

Slide

Lucy Herron

The Lucy Rose Clinic

Slide

Carrie Myton

Myton Consulting

"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."

Slide

Mark Falzon

Mentoring For Inspired

Slide

Brendan Zuza

Online growth group

Slide

Ben Fewtrell

MAX MY PROFIT

Slide

Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"

Slide

Richie Nelson

BBQ DR

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

Slide

Subriah Fonseka

Unique Wrought Iron

Slide

Karen Lowe

123 Financial Group

Slide

Monique Ellis

Australian Racing Tours

FAQs

How does marketing automation impact campaign success?

Automation tools enable precise targeting and personalisation, leading to improved customer experiences and higher conversion rates. With features like lead scoring and automated email sequences, businesses can significantly increase their campaign ROI.

How does automated lead scoring enhance lead qualification?

Automated lead scoring assigns values to leads based on their engagement and behaviour, prioritising those more likely to convert. This allows for more focused follow-up strategies and better resource allocation.

Can Launchy help with implementing marketing automation?

Yes, Launchy offers consulting services to help businesses implement marketing automation effectively. Our experts provide training and insights to overcome common challenges and ensure you’re maximising your campaign performance.