Marketing automation for B2B: 4 ways businesses can launch successful campaigns
Learn how marketing automation can help you launch successful campaigns that drive the results you need.
Automation is making waves in all aspects of business operations, and the same is true for marketing. Marketing automation for B2B has emerged as a powerful tool for improving results, reducing inefficiencies, and enhancing reporting and analysis capabilities.
One of the most impactful benefits of marketing automation, according to a survey of marketing professionals by Liana Technologies, is improved targeting, as stated by 60% of the participants. In the same survey, other benefits recognised by marketers were improved efficiency and ROI (41%), improved customer experience (39%), increased number of leads (34%), and increased quality of leads (33%).
It’s clear that the benefits of automation for marketing are manifold. Let’s take a look at how you can utilise these technologies to drive success in your marketing campaigns.
4 ways businesses can launch successful campaigns with marketing automation for B2B
1. Lead scoring
Automated lead scoring makes the lead qualification process much faster and easier by allowing you to assign scores to actions like website visits or content downloads. This means that you can easily identify MQLs and SQLs within the funnel and implement strategies that will increase the likelihood of conversions.
Increasing lead quality is a significant benefit of marketing automation for B2B—leading to optimised sales efforts and sales utilisation.
2. Automated email sequences
Automated emails make the process of nurturing leads through email significantly less time-consuming and more straightforward with options like triggered emails. These emails, which trigger when prospects take specific, predefined actions, facilitate significantly higher conversion rates.
In fact, according to research by SwiftERM, triggered emails have a 70.5% higher open rate and a whopping 152% higher CTR when compared to routine email newsletters.
3. Chatbots
Chatbots are a potent time and money saver. They can free up your sales agents to engage in more value-added communications, improve engagement with real-time responses, and simplify lead qualification.
Incorporating a chatbot in an ad landing page in one of your campaigns, for example, can allow visitors to quickly get more information about your offerings and create an easier pathway for them to connect with you so that you can lead them through the funnel.
4. Content personalisation
Personalisation is a must in marketing in this day and age. In the Adobe Personalization Survey of 2020, 89% of marketers said they saw a positive ROI when personalisation is utilised within their campaigns.
With marketing automation for B2B, you can segment audiences and deliver personalised content at scale more easily. As seen in the Adobe survey, delivering personalised content to your prospects will mean a positive, higher ROI for your marketing campaigns.
Boosting ROI and savings
From reducing labour-related costs and avoiding penalties, there are many ways that an invoice automation platform helps to reduce the operational costs of an organisation.
The overall convenience that this platform provides to an organisation results in massive savings and a sustainable way to generate ROI.
Surpass your campaign KPIs with Launchy’s B2B marketing automation solutions
Marketing automation for B2B is a powerful tool that can boost the success of your marketing campaigns and drive positive ROI across the board. However, trying to incorporate automation technologies into your marketing strategy can be a daunting prospect. In fact, according to MarketingCharts, 39% of marketers said that a lack of training or knowledge was the biggest hurdle in implementing marketing automation.
This is where Launchy can help. Our automation consultants offer group consultancy and training calls, automation strategy support, and business automation coaching services to make sure your marketing automation efforts are optimised to drive the results you need.
Schedule a free consultation with a Launchy expert and experience unmatched campaign success today!
Learn how content marketing automation can increase your email engagement
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FAQs
Automated lead scoring assigns values to leads based on their engagement and behaviour, prioritising those more likely to convert. This allows for more focused follow-up strategies and better resource allocation.
Yes, Launchy offers consulting services to help businesses implement marketing automation effectively. Our experts provide training and insights to overcome common challenges and ensure you’re maximising your campaign performance.
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