February 8

4 ways working with a marketing automation specialist helps marketers avoid common marketing pitfalls

In today’s competitive business environment, there are still a sizable number of businesses that have yet to embrace the power of marketing automation.

As they still rely on traditional marketing methods, they are more susceptible to encountering common marketing pitfalls. This can lead to reduced campaign ROI, more employees experiencing burnout, and unlearned lessons from past marketing activities to optimise workflows and campaign performance.

However, these issues are not just faced by businesses that just rely on traditional marketing methods but also by those that have invested in marketing automation but have yet to master its functionalities.

Research shows that 39% of businesses that have invested in marketing automation lack the training and knowledge to optimally and fully utilise their marketing automation tools. 32% of businesses that have invested in marketing automation did not have the resources to maintain their tools and 25% of businesses claimed that the setup process was complicated. As a result, these businesses are also susceptible to marketing pitfalls.

So, what are some of the most common marketing pitfalls that marketers face without a marketing automation strategy? They include not tracking and using website data, not segmenting leads, not knowing what channels to invest in, not following a proper email automation plan when sending emails, as well as not targeting the right audience.

To prevent marketers from experiencing common marketing blunders and pitfalls, they should enlist the help of a marketing automation specialist, experienced in facilitating businesses in various industries to improve their business and marketing processes by leveraging marketing automation tools.

That said, here are four ways working with a marketing automation specialist helps marketers avoid marketing pitfalls.

1. Strategised implementation

A marketing automation specialist can assist in developing a strategic approach to implementing automation tools. They understand the intricacies of the software and can tailor its usage to align with the marketing goals and objectives of the business.

By ensuring a strategic implementation, they help businesses avoid haphazard automation that may lead to inefficiencies or missed opportunities. They can provide adequate training and ongoing support to marketers to ensure they understand how to use the platform effectively. This helps eliminate confusion pertaining to the navigation of marketing automation features.

They also offer guidance on the best marketing automation practices and techniques and troubleshoot common issues.

2. Optimised lead nurturing

A marketing automation specialist can optimise the lead nurturing process by segmenting leads, creating personalised content, and setting up automated workflows tailored to the buyer’s journey.

They implement lead scoring to prioritise high-quality leads, design re-engagement campaigns for dormant leads, and continuously monitor performance metrics for optimisation.

By leveraging automation tools and strategic insights, they streamline the nurturing process, increase engagement, and guide leads through the sales funnel more effectively, ultimately driving higher conversions and revenue for marketers.

3. Enhanced data analysis and insights

Marketing automation platforms generate vast amounts of data. Specialists in marketing automation have the expertise to analyse the data effectively, extracting valuable insights that can inform decision-making and optimisation efforts.

By leveraging data-driven insights, marketers can avoid relying on guesswork and make informed decisions to optimise campaign performance.

4. Optimised systems and processes

Marketing automation is not a set-it-and-forget-it solution. It requires ongoing monitoring and optimisation to ensure continued efficacy.

A specialist can guide marketers on how to continuously monitor campaign performance, identify areas for improvement, and implement optimisations to enhance results over time. This proactive approach helps prevent stagnation and ensures that campaigns remain effective and competitive.

Enlist the expertise of a marketing automation expert to avoid common marketing pitfalls

Marketing automation specialists offer expertise that is invaluable for marketers seeking to navigate the complex landscape of digital marketing effectively. By leveraging the specialised knowledge and skills of these professionals, marketers can avoid common marketing pitfalls that may hinder their success.

Schedule a consultation with a marketing automation expert to streamline marketing processes, gain valuable actionable insights, and ensure adherence to the best practices of modern marketing so your marketing team will feel empowered to achieve their goals more efficiently and effectively.