How can the hospitality industry benefit from marketing automation platforms?
Discover how small businesses in the hospitality industry can boost their ROI with marketing automation.
Small businesses in the hospitality industry, such as wineries, typically require employees to juggle multiple tasks and responsibilities on an average business day.
When performed manually, these tasks can be tedious, time-consuming, and taxing on employees, on top of taking away time that could have been spent on more productive tasks.
From customer segmentation and lead nurturing to social media engagement, small businesses should turn to automation solutions to simplify and streamline their operations.
This explains why many wineries have turned to marketing automation to lower their labour and operating costs, reduce manual tasks, and implement measures that can boost their sales and overall ROI.
That said, here are four ways in which small businesses in the hospitality industry can leverage marketing automation platforms to boost their marketing campaign revenue and overall ROI.
How can businesses in the hospitality industry benefit from marketing automation platforms?
1. Promote and manage events
Wineries often host events such as wine tastings, wine tours, and release parties. With marketing automation, winery marketers can assist with promoting these events by blasting out automated email campaigns and leveraging social media automation to have a wider reach. By setting up automated workflows, wineries can also manage event registrations and send follow-up communications easily.
2. Personalise marketing campaigns
Marketing automation platforms are typically integrated with customer relationship management (CRM). This makes it easier to identify the right recipients by considering the similarities they have, such as age range, location, past purchases, and personal interests. This element of personalisation can lead to higher engagement rates when recipients receive marketing material that resonates with them.
3. Wine club management
Wineries can leverage marketing automation to manage their wine club memberships more seamlessly, as there are features that help simplify the management of memberships. This includes setting up automated subscription renewal reminders for existing members, making personalised offers, and tailoring relevant communication material as per each member’s preferences, making them feel valued.
4. Enhance loyalty programmes
With marketing automation, you can easily implement eye-catching loyalty programmes. Wineries can leverage this platform to automate the processes of tracking loyalty points, sending reward notifications, and creating personalised offers to long-standing customers to encourage repeat purchases. Features such as an email subject generator can help customers express their interest in these programmes.
Improve workflow efficiency and boost winery sales with Keap’s marketing automation solutions
At Launchy, we are committed to transforming businesses by improving their marketing automation capabilities.
Our growing list of clients who have used our automation tools to improve their campaigns is a testament to our salient approach to scaling their business needs. Our cutting-edge solutions help boost ROI and enhance their marketing automation approach.
If you’re interested in becoming a part of our growing portfolio of clients and benefitting extensively from our comprehensive range of automation solutions to improve your workflow efficiency, schedule a consultation with our experts today.
More insight into how Keap can improve the marketing automation process
What people say
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
Team Strategic Thinking
"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."
Hinton Digital
"Awesome work Lyndi, We really appreciated your advice, training and the homework to get us started. See you next time."
Montalto Winery
"Launchy.io’s quick response and understanding of our needs have been outstanding. We’ve quickly started achieving our goals and have a fantastic roadmap of CRM opportunities in front of us. It's been great building relationships and working with all of the team."
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
Mentoring For Inspired
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Myton Consulting
"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"
BBQ DR
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
FAQ
This platform benefits wineries by streamlining communication, improving customer engagement, and driving sales.
Yes, they are scalable and can accommodate the growing needs of wineries. This platform provides the flexibility to add features as the business expands.
Wineries should look for platforms that offer robust analytics and reporting tools. They should include reports and analytics on open rates, click-through rates, conversion rates, and other key performance indicators.
Ready to take your marketing automation processes to the next level?
SERVICES
Coaching
System Reviews
Systems Automation Planning
Implementation
Momentum Packages
INSIGHTS
BLOG
Keap Interview
COMPANY
Marketing & Keap automation
JOIN US
SIGN UP FOR OUR NEWSLETTER
Copyright © Launchy 2024. All rights reserved.
Copyright © Launchy 2022. All rights reserved.