What is marketing automation and how can it be leveraged to increase operational efficiency?

Leverage the power of automated marketing to streamline your business operations and drive growth. Read on to learn how.

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Automation is often lauded as a game-changing technology that is having a significant impact on business operations across the board. But as a marketing professional, your interest probably lies in marketing automation and how it can help improve your workflows and contribute to the success of your business.

So, what is marketing automation? Simply put, it refers to the process of using software and technology-enabled strategies to streamline, automate, and measure marketing functions. It helps businesses increase operational efficiency by automating manual workflows and speeding up lead nurturing processes.

Marketing automation spans the full spectrum of a business’s marketing function, from setting up email campaigns and social media campaigns to facilitating strategic customer segmentation and personalised content delivery.

The benefits of marketing automation are many. After all, there’s a reason why 91% of companies are saying the demand for automation has increased over the past 2 years, and why marketing is 4th in the top 5 departments where automation demand is surging.

Here, in the process of answering the question “What is marketing automation?”, we aim to educate you on exactly how you can leverage it to increase operational efficiency.

Let’s dive in.

What is marketing automation and how can it increase operational efficiency?

1. Streamline repetitive tasks

According to HubSpot, marketers spend four hours a day on average on manual, administrative, or operational tasks. This is time that can be dedicated towards more value-added tasks. With automation, they can save 2.5 hours per day— boosting efficiency and enabling more time spent on strategically valuable tasks that drive revenue and growth.

2. Enhance lead nurturing and conversion

Improving lead nurturing and conversions is among the core considerations for marketing success and according to Invespcro, 80% of marketing automation users saw an increase in lead quantity, and 77% saw an increase in conversions. This means customers can be led through the funnel with minimal manual intervention, boosting operational efficiency.

3. Improve data management and analytics

Improving data quality is 2nd among the top 5 goals of using marketing automation, according to Ascend2. This high-quality data provides valuable insights into campaign performance, customer behaviour, and ROI, allowing marketers to make informed decisions and adjust resources promptly—ultimately boosting efficiency in terms of resource allocation.

4. Foster cross-functional collaboration

In a Marketing Charts survey, 51% of CMOs said marketing automation has increased accountability across sales and marketing teams, and 47% said it helps move leads from marketing to sales faster. Improving cross-functional collaboration between these core teams results in key improvements in terms of overall business operational efficiency.

Boosting ROI and savings

From reducing labour-related costs and avoiding penalties, there are many ways that an invoice automation platform helps to reduce the operational costs of an organisation.

The overall convenience that this platform provides to an organisation results in massive savings and a sustainable way to generate ROI.

Enjoy all the benefits of an optimised marketing operation with Launchy

So, what is marketing automation? It’s the ultimate recipe for success for businesses operating in today’s digital-centric landscape. Launchy’s automation specialists are dedicated to helping your business harness the full potential of marketing automation.

Schedule a free consultation with one of our experts and begin your journey towards an optimised marketing operation that drives profit and growth.

Schedule a free consultation

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What our clients say

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Brendan Zuza

Online growth group

"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."

Richard Kelly

Team Strategic Thinking

"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."

Chris H

Hinton Digital

"Awesome work Lyndi, We really appreciated your advice, training and the homework to get us started. See you next time."

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Fraser Mackenzie

Montalto Winery

"Launchy.io’s quick response and understanding of our needs have been outstanding. We’ve quickly started achieving our goals and have a fantastic roadmap of CRM opportunities in front of us. It's been great building relationships and working with all of the team."

Lucy Herron

The Lucy Rose Clinic

"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."

Mark Falzon

Mentoring For Inspired

"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."

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Subriah Fonseka

Unique Wrought Iron

"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"

Karen Lowe

123 Financial Group

"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."

Monique Ellis

Australian Racing Tours

"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."

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Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"

Ben Fewtrell

MAX MY PROFIT

"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"

Mark Falzon

Mentoring For Inspired

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

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Lucy Herron

The Lucy Rose Clinic

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Carrie Myton

Myton Consulting

"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."

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Mark Falzon

Mentoring For Inspired

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Brendan Zuza

Online growth group

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Ben Fewtrell

MAX MY PROFIT

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Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"

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Richie Nelson

BBQ DR

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

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Subriah Fonseka

Unique Wrought Iron

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Karen Lowe

123 Financial Group

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Monique Ellis

Australian Racing Tours

FAQs

What types of businesses can benefit from marketing automation?

Businesses of all sizes and across various industries can benefit from marketing automation. Whether you’re a small startup looking to scale your marketing efforts or a large enterprise aiming to improve efficiency, marketing automation can be tailored to meet your specific needs.

How long does it take to see results from marketing automation?

The timeline for seeing results from marketing automation can vary depending on factors such as your existing marketing processes, the complexity of your implementation, and your specific goals. You can schedule a consultation with Launchy’s experts for a more detailed timeline.

What are some common challenges in implementing marketing automation?

Integrating the automation platform with existing systems, ensuring data quality and consistency, developing effective automated workflows, and training staff to use the new tools effectively are common challenges associated with marketing automation implementation. With the help of our automation experts, Launchy assures a smooth transition.