What is marketing automation and how can it be leveraged to increase operational efficiency?
Leverage the power of automated marketing to streamline your business operations and drive growth. Read on to learn how.
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Automation is often lauded as a game-changing technology that is having a significant impact on business operations across the board. But as a marketing professional, your interest probably lies in marketing automation and how it can help improve your workflows and contribute to the success of your business.
So, what is marketing automation? Simply put, it refers to the process of using software and technology-enabled strategies to streamline, automate, and measure marketing functions. It helps businesses increase operational efficiency by automating manual workflows and speeding up lead nurturing processes.
Marketing automation spans the full spectrum of a business’s marketing function, from setting up email campaigns and social media campaigns to facilitating strategic customer segmentation and personalised content delivery.
The benefits of marketing automation are many. After all, there’s a reason why 91% of companies are saying the demand for automation has increased over the past 2 years, and why marketing is 4th in the top 5 departments where automation demand is surging.
Here, in the process of answering the question “What is marketing automation?”, we aim to educate you on exactly how you can leverage it to increase operational efficiency.
Let’s dive in.
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What is marketing automation and how can it increase operational efficiency?
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1. Streamline repetitive tasks
According to HubSpot, marketers spend four hours a day on average on manual, administrative, or operational tasks. This is time that can be dedicated towards more value-added tasks. With automation, they can save 2.5 hours per day— boosting efficiency and enabling more time spent on strategically valuable tasks that drive revenue and growth.
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2. Enhance lead nurturing and conversion
Improving lead nurturing and conversions is among the core considerations for marketing success and according to Invespcro, 80% of marketing automation users saw an increase in lead quantity, and 77% saw an increase in conversions. This means customers can be led through the funnel with minimal manual intervention, boosting operational efficiency.
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3. Improve data management and analytics
Improving data quality is 2nd among the top 5 goals of using marketing automation, according to Ascend2. This high-quality data provides valuable insights into campaign performance, customer behaviour, and ROI, allowing marketers to make informed decisions and adjust resources promptly—ultimately boosting efficiency in terms of resource allocation.
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4. Foster cross-functional collaboration
In a Marketing Charts survey, 51% of CMOs said marketing automation has increased accountability across sales and marketing teams, and 47% said it helps move leads from marketing to sales faster. Improving cross-functional collaboration between these core teams results in key improvements in terms of overall business operational efficiency.
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Boosting ROI and savings
From reducing labour-related costs and avoiding penalties, there are many ways that an invoice automation platform helps to reduce the operational costs of an organisation.
The overall convenience that this platform provides to an organisation results in massive savings and a sustainable way to generate ROI.
Enjoy all the benefits of an optimised marketing operation with Launchy
So, what is marketing automation? It’s the ultimate recipe for success for businesses operating in today’s digital-centric landscape. Launchy’s automation specialists are dedicated to helping your business harness the full potential of marketing automation.
Schedule a free consultation with one of our experts and begin your journey towards an optimised marketing operation that drives profit and growth.
Learn about the importance of data in successfully implementing marketing automation
What our clients say
FAQs
The timeline for seeing results from marketing automation can vary depending on factors such as your existing marketing processes, the complexity of your implementation, and your specific goals. You can schedule a consultation with Launchy’s experts for a more detailed timeline.
Integrating the automation platform with existing systems, ensuring data quality and consistency, developing effective automated workflows, and training staff to use the new tools effectively are common challenges associated with marketing automation implementation. With the help of our automation experts, Launchy assures a smooth transition.