ENCAPSULATE YOUR CUSTOMERS’ VALUES IN YOUR BRAND WITH LIFESTYLE MARKETING

Discover how to create a brand that seamlessly integrates into your customers’ lifestyles using marketing automation.

Lifestyle marketing extends beyond the product or service that you offer—it’s about selling an ideal.

Creating a brand that immediately resonates with a customer’s values and beliefs depends on how well you know your target audience. You should know which channels they are active in, their preferences, and more importantly, what they are passionate about.

Marketing automation is one of the best ways that your business can get the information you need to unlock the full potential and reach of your brand.

Having a clear understanding of your target audience, the trends they follow, and the ideals important to them helps you use your creativity to reflect them in your brand.

3 ways to get lifestyle marketing to boost your brand’s creative potential

Define your market

Understanding your market is the first step to creating an effective lifestyle marketing brand. This means that you need to have a comprehensive idea of your target demographics. In addition, you need to know about the habits, hobbies, skills, and interests that engage your audience.

Think about the reasons they would be interested in your brand or what inspires them. It’s all about dissecting your core audience and knowing what makes them tick.

Know where your audience looks for information

You can’t market your brand to an audience if you’re not sure where you can find them or even what they’re interested in. More often than not, your audience will obtain information from various sources that largely depend on their gender, age, financial status, etc.

Does your audience browse social media for information or watch TV? Do they get their information from billboards? Are they using apps? Knowing which channels they frequent can give you a good idea about where you need to market your brand.

Once the parameters are clearly defined, you can invest in a marketing automation tool to make everything move smoothly and give your customers a personalised experience.

Position your brand

According to experts, the average person sees about 4,000-10,000 advertisements every day. This is why brand positioning is crucial in an age where advertisements can be seen almost everywhere.

Brand positioning takes into account your audience and their habits. With a direct link to consumer loyalty, it can greatly influence a customer’s willingness to purchase your product over hundreds of other brands. This loyalty will help you build a strong lifestyle brand.

Using personalisation tools, you can further enhance the experience your customers have with your brand. Your brand needs to cut through the clutter and deliver a brand that resonates with the audience. For instance, by personalising your website based on a customer’s preferences, you can give them an experience that they can’t find anywhere else.

Here’s why you need marketing automation to skyrocket your lifestyle marketing strategy

To nurture existing leads

To boost revenue and ROI

To personalise your customer’s journey

To enhance engagement with your target audience

To obtain better insights into your target audience

To enhance engagement with your target audience

To obtain better insights into your target audience

Create a knock-out lifestyle brand with automation through Launchy

At Launchy, our goal is to help businesses maximise their business potential and reach. Our industry insights and expertise are designed to give you innovative automation solutions that seamlessly integrate into your existing workflows.

From strategic automation planning and system reviews to consulting and coaching, our business automation experts are ready to help you optimise your sales and marketing campaigns with cutting-edge solutions.

Get in touch with our team and discover what business automation can do for your marketing strategy.

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FAQs

What is lifestyle marketing?

It’s a technique that positions a product or service to reflect the aspirations, ideals, aesthetics, and beliefs of the target audience. In other words, it means that brands are marketed to seamlessly fit into the lives of consumers.

What is marketing automation?

Marketing automation is the use of technology to automate marketing processes like customer data management, customer segmentation, and campaign management. Sales and marketing teams can also use it to implement data-driven campaigns with improved efficiency and productivity.