Marketing automation for B2B to drive higher engagement and success in your marketing efforts
Explore the many ways B2B marketing automation can transform your business.
B2B marketing relies heavily on building trust and professional relationships with the decision-makers of companies.
When it comes to building meaningful relationships and consistent engagement in the contemporary market, you can’t rely on manual marketing processes alone.
A shift to automation allows your marketing processes to be handled by software and technology customised to meet your sales objectives.
This empowers you to manage campaigns and operations across multiple channels and automate communications via a range of platforms.
Marketing automation uses a range of tools and functions to bring you swift results.
Automated email marketing
Automated emails are a great approach to funnel sales prospects and serve them material that drives their interest and engagement.
With automated workflows and email campaigns, you can funnel your leads by nurturing their interest through relevant and engaging information and resources.
Social media management
Now, with automation, you can optimise your social media interactions, schedule social posts ahead of time, and track how your content performs with ease.
Automating social media management will reduce the hours spent building your brand name on all social media platforms, while increasing the value of the engagement you create.
CRM integration
Your CRM is the gateway to valuable client data, but managing information across two platforms—your automation systems and CRM system—can be time-consuming and may even lead to data loss or data inaccuracies.
When you choose to integrate your CRM with automation software instead, you make it easier to manage and leverage data like contact details, website traffic, and social media engagement.
Real-time analytics
With data and insights about buying behaviours and expectations—such as their position in the buyer journey, email open rates, and product preferences—gathered about your audience, you can personalise your approach when interacting with each of your customers.
Gathering customer data across multiple channels will give you a 360-degree view of their wants and needs, which can then be used to better manage customer relationships and to provide them with targeted offers.
Automated email marketing
Automated emails are a great approach to funnel sales prospects and serve them material that drives their interest and engagement.
With automated workflows and email campaigns, you can funnel your leads by nurturing their interest through relevant and engaging information and resources.
Social media management
Now, with automation, you can optimise your social media interactions, schedule social posts ahead of time, and track how your content performs with ease.
Automating social media management will reduce the hours spent building your brand name on all social media platforms, while increasing the value of the engagement you create.
CRM integration
Your CRM is the gateway to valuable client data, but managing information across two platforms—your automation systems and CRM system—can be time-consuming and may even lead to data loss or data inaccuracies.
When you choose to integrate your CRM with automation software instead, you make it easier to manage and leverage data like contact details, website traffic, and social media engagement.
Real-time analytics
With data and insights about buying behaviours and expectations—such as their position in the buyer journey, email open rates, and product preferences—gathered about your audience, you can personalise your approach when interacting with each of your customers.
Gathering customer data across multiple channels will give you a 360-degree view of their wants and needs, which can then be used to better manage customer relationships and to provide them with targeted offers.
What can you expect from a B2B marketing automation platform?
Switching to marketing automation is your golden ticket to a more streamlined B2B marketing process.
Here’s a look into some of the rewards you enjoy with the right B2B marketing automation tools.
Effective lead nurturing
Effective lead nurturing
There are seven touchpoints that you can score when targeting a potential buyer. Make your clients know you, like you, trust you, try your products, buy from you, repeat their purchases with you, and refer you to new buyers.
Your marketing strategies should align with where your client is in this seven-step cycle.
While maintaining a balance between your marketing efforts and customer journey can be complex and costly, the right automation software can solve this by helping you produce, track, and nurture leads with strategies like automated drip campaigns.
There are seven touchpoints that you can score when targeting a potential buyer. Make your clients know you, like you, trust you, try your products, buy from you, repeat their purchases with you, and refer you to new buyers.
Your marketing strategies should align with where your client is in this seven-step cycle.
While maintaining a balance between your marketing efforts and customer journey can be complex and costly, the right automation software can solve this by helping you produce, track, and nurture leads with strategies like automated drip campaigns.
Increase sales conversions
Increase sales conversions
With marketing automation, tracking your prospects’ buying habits and determining their interests will be easier than ever, and you’ll be able to coordinate your marketing and sales strategies accordingly.
For example, you can boost the quantity and quality of leads when you streamline traditionally time-consuming operations like assigning leads.
With B2B marketing automation now facilitating clearly defined workflows and up-to-date reporting, you can also identify bottlenecks and inefficiencies in your marketing and sales pipeline, and take steps to alleviate them.
With marketing automation, tracking your prospects’ buying habits and determining their interests will be easier than ever, and you’ll be able to coordinate your marketing and sales strategies accordingly.
For example, you can boost the quantity and quality of leads when you streamline traditionally time-consuming operations like assigning leads.
With B2B marketing automation now facilitating clearly defined workflows and up-to-date reporting, you can also identify bottlenecks and inefficiencies in your marketing and sales pipeline, and take steps to alleviate them.
Improve the client lifetime value
Improve the client lifetime value
Synching your CRM with your automation system creates a centralised platform, which makes insightful client details easily available, and facilitates the automation of your lead qualification.
As a result, you can prioritise leads based on the possibility of their conversion and the magnitude of their deal. By concentrating on converting your top leads, you will be able to hit your sales and revenue targets quickly.
Beyond that, you also can improve your communication and interaction with existing clients. By designing a set of rules and triggers, you can automate customer follow-ups, effectively enhancing cross-selling and up-selling operations.
Synching your CRM with your automation system creates a centralised platform, which makes insightful client details easily available, and facilitates the automation of your lead qualification.
As a result, you can prioritise leads based on the possibility of their conversion and the magnitude of their deal. By concentrating on converting your top leads, you will be able to hit your sales and revenue targets quickly.
Beyond that, you also can improve your communication and interaction with existing clients. By designing a set of rules and triggers, you can automate customer follow-ups, effectively enhancing cross-selling and up-selling operations.
Control your marketing expenditure
Control your marketing expenditure
Quality lead generation through targeted marketing campaigns is a feat you can only achieve with reliable data.
This means you don’t have to push your company budget by experimenting with multiple campaigns. By concentrating your investments on enhancing the campaigns that drive results or focusing on making them more targeted, you can enjoy a higher ROI.
Quality lead generation through targeted marketing campaigns is a feat you can only achieve with reliable data.
This means you don’t have to push your company budget by experimenting with multiple campaigns. By concentrating your investments on enhancing the campaigns that drive results or focusing on making them more targeted, you can enjoy a higher ROI.
Marketing automation in B2B can help you:
Create a better client experience
Make your marketing
scalable
Optimise your
resources
Identify more sales opportunities
Partner with award-winning automation experts
Here at Launchy, we understand what it takes to build stronger client relationships and deliver content that drives engagement.
Our team of experts, backed by years of experience, is ready to help you with the right automation tools and coaching, and deliver the best of our customised automation solutions.
What our clients say
Brendan Zuza
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
Richard Kelly
Team Strategic Thinking
"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."
Chris H
Hinton Digital
"Awesome work Lyndi, We really appreciated your advice, training and the homework to get us started. See you next time."
Fraser Mackenzie
Montalto Winery
"Launchy.io’s quick response and understanding of our needs have been outstanding. We’ve quickly started achieving our goals and have a fantastic roadmap of CRM opportunities in front of us. It's been great building relationships and working with all of the team."
Lucy Herron
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Mark Falzon
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Subriah Fonseka
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
Karen Lowe
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Monique Ellis
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
Nick Abregu
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"
Ben Fewtrell
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
Mark Falzon
Mentoring For Inspired
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
Lucy Herron
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Carrie Myton
Myton Consulting
"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."
Mark Falzon
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Brendan Zuza
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
Ben Fewtrell
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
Nick Abregu
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"
Richie Nelson
BBQ DR
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
Subriah Fonseka
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
Karen Lowe
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Monique Ellis
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
FAQs
B2B marketing targets other companies while B2C marketing targets consumers directly. As opposed to the B2C audience where consumers are looking for guidance and entertainment, the B2B audience expects professional tools and expertise.
Automation ensures a more targeted marketing effort and facilitates a wider reach. As a result, businesses can expect more leads in the sales pipeline, increasing productivity.
B2B marketing automation solutions allow businesses to build better relationships with their clients by establishing a stronger professional reputation. It helps establish their expertise in the industry, encouraging client loyalty and trust.
Breathe new life into your B2B marketing efforts today!
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