Customers expect instant answers, day or night. That’s why 35% of SMBs already use AI chatbots — and adoption is rising fast.
But let’s be real: nobody wants to feel like they’re talking to a soulless machine. The trick is using chatbots where they shine and leaving room for the human touch.
Where Chatbots Add Value:
- Answer FAQs 24/7.
- Send order confirmations and booking updates.
- Collect basic customer info before passing to a human.
Where they fall short: complex disputes and nuanced advice.
The power lies in integration. When your chatbot syncs with your CRM, it doesn’t just answer — it updates contact records, triggers follow-ups, and can even book sales calls.
Key learning: A chatbot without integration is just a FAQ bot. Connect it to your systems and it becomes a sales assistant.
Practical example: A Sydney-based wellness clinic linked its chatbot to its CRM. The bot now books consults automatically, reducing missed inquiries by 40%.
Book a consult now to see how AI chatbots can boost service without losing the human touch.