SOCIAL MEDIA AUTOMATION: MODERN MARKETING SOLUTIONS FOR MODERN BUSINESSES
Discover how social media automation can transform your digital presence
In the contemporary world, social media has a lot of power to influence your customers’ decisions. From boosting sales and improving customer engagement to launching public campaigns, it’s no secret that many businesses are now leveraging the opportunities presented by social media platforms.
But social media management also takes effort. Especially as your business scales, posting, reposting, and communication can take up a lot of resources—the effort of your employees and their time.
This is why social media marketing automation is the ideal solution for modern businesses tackling multiple responsibilities in their marketing campaigns—it helps you scale your performance with minimal effort.
Signs you need to invest in automated social media
marketing software
Your marketing team spends too much time managing your multiple social media accounts
You want to boost your online presence but have neither time nor resources to do so
Your social media posts aren’t consistent, risking estrangement from your audience
You want to maximise your reach and impressions
You need to engage with your audience on social media platforms beyond your business hours
Social media marketing automation can effectively
resolve your challenges
How does automating social media help?
Take a look at the following wins you can score with social media marketing software.
Save your time and money
Save your time and money
You can schedule pre-written posts with designated time slots drastically reducing the time, labour, and money spent on posting, reposting, and boosting your social media content. Scheduled posts will free up your teams for more important tasks like creating new strategies and designing unique media campaigns.
You can schedule pre-written posts with designated time slots drastically reducing the time, labour, and money spent on posting, reposting, and boosting your social media content. Scheduled posts will free up your teams for more important tasks like creating new strategies and designing unique media campaigns.
Get insightful analytics
Get insightful analytics
Social media automation software provides the right tools to retrieve insightful data about the kind of reaction your social media activities receive. Analytics tools can reveal what your audiences aren’t engaging with or why your posts don’t get the likes or shares you expected.
Social media automation software provides the right tools to retrieve insightful data about the kind of reaction your social media activities receive. Analytics tools can reveal what your audiences aren’t engaging with or why your posts don’t get the likes or shares you expected.
Optimise your campaigns
Optimise your campaigns
Thanks to the analytics tools provided by social media automation, you can have an in-depth understanding of your social media performance and work on improving your marketing campaigns and strategies.
Thanks to the analytics tools provided by social media automation, you can have an in-depth understanding of your social media performance and work on improving your marketing campaigns and strategies.
Improve consistency
Improve consistency
Automated scheduling lets you boost engagement with your audience and attain a level consistent with your online presence. Whether it’s responding to their comments or thanking them for webinar participation, it’s guaranteed to make your brand more human and visible.
Automated scheduling lets you boost engagement with your audience and attain a level consistent with your online presence. Whether it’s responding to their comments or thanking them for webinar participation, it’s guaranteed to make your brand more human and visible.
Reduce human errors
Reduce human errors
Social media automation can remove a lot of potential human errors, including forgetting or being unable to upload a post while you’re swamped with other responsibilities. By automating your posts, you can be assured that your content will be on the right channel at the right time.
Social media automation can remove a lot of potential human errors, including forgetting or being unable to upload a post while you’re swamped with other responsibilities. By automating your posts, you can be assured that your content will be on the right channel at the right time.
Enable 24/7 customer care
Enable 24/7 customer care
With social media automation, you can also reduce the strain on your customer service team. Using cutting-edge tools like IVR (Interactive Voice Response) software, automated replies, and chatbots, you can attend to customer inquiries and assist them.
With social media automation, you can also reduce the strain on your customer service team. Using cutting-edge tools like IVR (Interactive Voice Response) software, automated replies, and chatbots, you can attend to customer inquiries and assist them.
Discover the key to successful social media marketing automation with Launchy
Launchy combines its marketing automation experience and knowledge to bring you a team of specialists who can promise professional consultation, the latest automation technologies, implementation support, and team training.
If social media marketing automation is the next big box in your checklist for business growth and you need some expert support to keep the wheels turning, don’t hesitate to reach out to our team.
Get in touch with us today for all your automation needs!
What our clients say
Brendan Zuza
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
Richard Kelly
Team Strategic Thinking
"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."
Chris H
Hinton Digital
"Awesome work Lyndi, We really appreciated your advice, training and the homework to get us started. See you next time."
Fraser Mackenzie
Montalto Winery
"Launchy.io’s quick response and understanding of our needs have been outstanding. We’ve quickly started achieving our goals and have a fantastic roadmap of CRM opportunities in front of us. It's been great building relationships and working with all of the team."
Lucy Herron
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Mark Falzon
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Subriah Fonseka
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
Karen Lowe
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Monique Ellis
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
Nick Abregu
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"
Ben Fewtrell
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
Mark Falzon
Mentoring For Inspired
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
Lucy Herron
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Carrie Myton
Myton Consulting
"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."
Mark Falzon
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Brendan Zuza
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
Ben Fewtrell
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
Nick Abregu
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"
Richie Nelson
BBQ DR
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
Subriah Fonseka
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
Karen Lowe
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Monique Ellis
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
FAQs
Social media automation uses software and technologies to systematise your social media presence and digitalise aspects of it that don’t require human intervention.
No. While automation takes a significant amount of labour and time off the shoulders of your marketing team, it still requires human oversight. Take, for example, an unexpected disaster happening in your area or country—you’ll have to think twice about your scheduled promotional post for that day. While automation makes things easier, human intelligence is still required to be smarter about your campaigns.
Here are some of the many ways social media automation makes things easier for your team:
- It enables your business to be present on a variety of platforms
- It ensures consistency
- It allows you to build trusted customer relationships
- It boosts brand recognition and brand impression
Humanise the front end of your brand with social media marketing automation
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