Stay ahead of the curve with marketing automation
If you’re looking to craft compelling emails or marketing collaterals that capture your audience’s interests, look no further than automated marketing. Maximise your ROI with minimal effort. Less labour, more creativity.
At Launchy, we strive to provide you with winning solutions to your marketing strategy.
What is automated marketing and why is it important for small businesses?
In today’s fast-paced and increasingly competitive business landscape, businesses need to focus on being agile and keeping up-to-date with the latest trends and industry best practices.
To keep ahead of the curve, it is crucial that businesses embrace digital transformation, and this includes investing in an automation software that simplifies and streamlines marketing tasks more efficiently.
To put it simply, automated marketing uses software capabilities to automate manual processes and improve the efficiency and effectiveness of marketing campaigns.
Before we delve into the various features and benefits that automated marketing offers to small businesses, it’s important to understand the common challenges faced by modern-day small businesses.
Common challenges of contemporary small businesses
Slowdown of productivity due to manual operations
Slowdown of productivity due to manual operations
Small business owners who do not invest in automation technology could lose their competitive edge and fade into the background. This is because speed, innovation, and agility are instrumental in paving the way for businesses to achieve success in today’s digitally connected world. Without an automation platform, employees find themselves spending a huge chunk of their time manually inserting and organising data, writing email drafts that have low open rates, and not being able to attend to customer inquiries in real-time or on time. Furthermore, a marketer’s productivity level is reduced.
Small business owners who do not invest in automation technology could lose their competitive edge and fade into the background. This is because speed, innovation, and agility are instrumental in paving the way for businesses to achieve success in today’s digitally connected world. Without an automation platform, employees find themselves spending a huge chunk of their time manually inserting and organising data, writing email drafts that have low open rates, and not being able to attend to customer inquiries in real-time or on time. Furthermore, a marketer’s productivity level is reduced.
Ineffective email drip marketing campaigns
Ineffective email drip marketing campaigns
Many small businesses that don’t invest in automated marketing tools send out emails with low open and click-through rates. This is because the material sent to the recipients is impersonal—a common drawback of not capitalising on audience segmentation. Another flaw with manually sending out email campaigns is that the subject line is not interesting enough for recipients to open. Without automation, it can be tricky for marketers to generate a subject line that resonates with their intended audiences. Email recipients may then dismiss the email entirely or unsubscribe from the mailing list.
Many small businesses that don’t invest in automated marketing tools send out emails with low open and click-through rates. This is because the material sent to the recipients is impersonal—a common drawback of not capitalising on audience segmentation. Another flaw with manually sending out email campaigns is that the subject line is not interesting enough for recipients to open. Without automation, it can be tricky for marketers to generate a subject line that resonates with their intended audiences. Email recipients may then dismiss the email entirely or unsubscribe from the mailing list.
Inability to generate reports and analytics
Inability to generate reports and analytics
Small businesses tend to repeat the same mistakes when they do not invest in automation. They are unable to track marketing campaigns or assess the quality of the leads they obtain, therefore making it challenging for them to utilise resources that can drive up their campaign success. That’s not all; a marketing team may find it more difficult to assess the quality of their leads without automated email marketing. With automation, they can optimise lead tracking and lead nurturing for the purpose of converting leads into sales, which can generate higher revenue for their business.
Small businesses tend to repeat the same mistakes when they do not invest in automation. They are unable to track marketing campaigns or assess the quality of the leads they obtain, therefore making it challenging for them to utilise resources that can drive up their campaign success. That’s not all; a marketing team may find it more difficult to assess the quality of their leads without automated email marketing. With automation, they can optimise lead tracking and lead nurturing for the purpose of converting leads into sales, which can generate higher revenue for their business.
Poor social media engagement and round-the-clock communication
Poor social media engagement and round-the-clock communication
It’s understandable that marketers will not be available 24/7 to attend to important customer inquiries due to busy schedules. They may also lack the flexibility to be on standby in case any changes are required to a social media post or if they have to upload a social media post at a specific time. However, on the contrary, with social media automation tools integrated with automated marketing, a representative need not be on standby whenever it’s necessary to upload a social post, make changes to one, or attend to customer inquiries. Automation can take care of all these tasks.
It’s understandable that marketers will not be available 24/7 to attend to important customer inquiries due to busy schedules. They may also lack the flexibility to be on standby in case any changes are required to a social media post or if they have to upload a social media post at a specific time. However, on the contrary, with social media automation tools integrated with automated marketing, a representative need not be on standby whenever it’s necessary to upload a social post, make changes to one, or attend to customer inquiries. Automation can take care of all these tasks.
How can marketing automation address common business challenges?
It helps with and streamlines workflow efficiency
Automated marketing replaces manual, repetitive and time-consuming processes with automated, error-free, integrated, and scalable functionalities. This lowers the operational and labour-related costs involved with marketing efforts, boosts workflow efficiency and employee productivity, and improves the overall ROI of a business.
It helps with audience segmentation
When integrated with CRM, this platform can match the right audiences to a campaign using past buying behaviours, personal interests, age range, and location. According to the Data & Marketing Association, segmented email campaigns are successful in generating up to 760% higher profit for businesses in terms of email revenue.
It helps with personalising email marketing campaigns
Email recipients are more likely to open an email with a catchy subject line that interests them. The content of the email should resonate with them too, making it easier for businesses to collect high-performing leads for nurturing and sales conversion. In fact, email open rates increased by 26% when marketers personalised emails.
It helps with lead
generation
By creating lead generation systems using AI-powered tools and machine learning capabilities, this platform can automate lead nurturing by delivering targeted resources and personalised content along each customer’s journey. Customers feel a pull towards the campaign and are likely to become leads that can be converted.
It helps with social media post automation
With this platform, marketers can publish content on all their social media platforms and main websites in one go, and leverage the option of an automated chatbot or real-life customer representative to attend to customer inquiries in real-time or in a timely manner. Customers will be content with the prompt service received.
It helps with obtaining data-driven analytics for decision-making
Marketers can track social media or email campaign performance using this platform. They can also gain access to valuable data-driven insights of past campaigns to see which campaigns were a success and which fell short of their expectations. This helps decision-makers improve their marketing campaign strategy.
What do we do?
When you choose Launchy to bring your automation strategy to life, here’s what you can expect:
Group consultancy and training calls
Automation strategy support
Business automation coaching
An online member portal
System audits and reviews
Implementation support
What people say
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
Team Strategic Thinking
"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."
Hinton Digital
"Awesome work Lyndi, We really appreciated your advice, training and the homework to get us started. See you next time."
Montalto Winery
"Launchy.io’s quick response and understanding of our needs have been outstanding. We’ve quickly started achieving our goals and have a fantastic roadmap of CRM opportunities in front of us. It's been great building relationships and working with all of the team."
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
Mentoring For Inspired
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
The Lucy Rose Clinic
"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."
Myton Consulting
"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."
Mentoring For Inspired
"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."
Online growth group
"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."
MAX MY PROFIT
"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"
GORILLACO
"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"
BBQ DR
"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."
Unique Wrought Iron
"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"
123 Financial Group
"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."
Australian Racing Tours
"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."
Companies we've worked with
Book a free consultation
At Launchy, we help business owners gain back the time in their day and scale in a profitable and sustainable way through world-class business process automation.
As a sales, marketing and business process automation agency, we provide consulting, coaching and implementation support and ongoing management across all of your automation needs.
We are also committed to bringing you the latest tools and process automation software solutions that are customised to the unique needs of each business.
Take the first step today and schedule your free
45-minute consultation with one of our Automation Strategists and find out what we can do for you.
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FAQ
An example of automated marketing includes allowing marketers to schedule social media posts much earlier than the date they will be published. Marketers can also set notification triggers based on customer behaviour and schedules. This leaves marketers with more flexibility to focus on innovating their marketing campaign efforts and other productive tasks.
It is a combination of customer data management, audience segmentation, personalised marketing tactics, and automation capabilities to improve customer engagement and relationships, collect high-performing leads, and nurture leads for sales conversion.
Automated marketing is important as it helps to improve employee productivity and operational efficiency by simplifying and streamlining business processes. It also enhances customer experiences through segmented campaigns and personalised marketing efforts, which in turn helps businesses collect high-performing leads.
It helps with minimising operational and labour costs as well as facilitating businesses to smoothly transition into a larger business venture during its expansion phase with its scalable features.
CRM is more focused on how marketers tackle or improve customer relationships in relation to campaigns. Automated marketing, on the contrary, deals more with the strategies of simplifying and streamlining operations and leveraging automation tools that create more successful marketing campaigns.
Yes, getting the help of a professional specialist in automated marketing who is well-versed in various facets of automated marketing tools can help align your employees and provide them with sufficient onboarding, training, and ongoing support.
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