Unlock the potential that customer journey marketing automation can offer you

Discover how you can map out a customer journey through marketing automation seamlessly to boost your ROI.

Today’s business landscape operates in a way that demands a deep understanding of your client’s needs and preferences. Gaining your customers’ loyalty and achieving sustainable growth with your marketing efforts requires powerful strategies in mapping out your customer’s journey. This can be achieved by leveraging marketing automation tools.

Using data-driven insights and intelligent automation, businesses can now design personalised experiences that preempt and meet their customers' steps, from initial engagement to long-term brand loyalty.

This is a sort of approach that enables not only higher customer satisfaction but also the streamlining of internal operations, allowing teams to concentrate on strategic priorities instead of routine tasks. With the digital space’s ever-changing nature, it is vital for businesses to compose an effortless customer journey in order to be at the top of their game and keep up with market changes.

By leveraging customer journey marketing automation strategies, businesses have the ability to tap into uncharted territories of growth, create a closer link with their audience, and in the end, stand out in a very competitive market.

4 strategies to map out customer journey marketing automation

1. Create customer personas

Marketing automation features can be utilised to identify similar behaviour patterns or trends among customers. This helps marketers create campaigns that segment audiences based on their age range, buying behaviour, interests, and pain points. For instance, marketers who segment audiences in their email marketing campaigns can generate up to a 760% increase in their email campaign revenue. Segmented campaigns can increase engagement rates as they resonate with your audience’s personas and needs.

2. Identify audience touchpoints

In today’s digitally connected world, there are many ways for you to reach out and connect to your audience. You can achieve this by identifying and analysing possible customer touchpoints, which can be used to improve interactions with potential customers, thus driving higher conversions. These touchpoints can include filling up forms on your website, social media engagement, customer service inquiries, email interactions, and more. This lets you create a holistic view of your customers’ experiences.

3. Set clear objectives

Think about the long-term objectives of your marketing campaigns. What do you expect to achieve? Defining clear objectives is essential for customer journey mapping and marketing objectives. These objectives should ideally adhere to the SMART rule; specific, measurable, achievable, realistic, and time-bound. By aligning your campaign objectives with marketing strategies and KPI measurements, you will be able to shift your attention towards impactful initiatives. Proper goals create a roadmap for success.

4. Review and optimise

In order to constantly optimise and improve your marketing efforts, it is important to analyse your past and live campaign data and analytics. By checking performance metrics reviews, recognising shortfalls, and brainstorming new ideas, you can polish your customer journey initiatives to pull in potential customers by satisfying their needs and wants. Optimisation helps keep your marketing approach fresh and engaging, which can increase campaign ROI and engagement, and align with your business goals.

Boosting ROI and savings

From reducing labour-related costs and avoiding penalties, there are many ways that an invoice automation platform helps to reduce the operational costs of an organisation.

The overall convenience that this platform provides to an organisation results in massive savings and a sustainable way to generate ROI.

Harness the power of customer journey marketing automation with Keap’s transformative marketing automation solution

At Launchy, we are committed to transforming businesses by improving their business process automation.

Our growing list of clients who have used our marketing automation tools to improve their campaign success is a testament to our salient approach to scaling their business needs. Our cutting-edge solutions help boost their ROI and enhance their business automation approach.

If you’re interested in becoming a part of our growing portfolio of clients and benefitting extensively from our comprehensive range of automation solutions to improve your workflow efficiency, schedule a consultation with our experts today.

Schedule a free consultation

More insight into how Keap can improve the business automation process

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What our clients say

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Brendan Zuza

Online growth group

"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."

Richard Kelly

Team Strategic Thinking

"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."

Chris H

Hinton Digital

"Awesome work Lyndi, We really appreciated your advice, training and the homework to get us started. See you next time."

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Fraser Mackenzie

Montalto Winery

"Launchy.io’s quick response and understanding of our needs have been outstanding. We’ve quickly started achieving our goals and have a fantastic roadmap of CRM opportunities in front of us. It's been great building relationships and working with all of the team."

Lucy Herron

The Lucy Rose Clinic

"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."

Mark Falzon

Mentoring For Inspired

"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."

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Subriah Fonseka

Unique Wrought Iron

"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"

Karen Lowe

123 Financial Group

"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."

Monique Ellis

Australian Racing Tours

"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."

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Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"

Ben Fewtrell

MAX MY PROFIT

"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"

Mark Falzon

Mentoring For Inspired

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

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Lucy Herron

The Lucy Rose Clinic

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Carrie Myton

Myton Consulting

"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."

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Mark Falzon

Mentoring For Inspired

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Brendan Zuza

Online growth group

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Ben Fewtrell

MAX MY PROFIT

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Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"

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Richie Nelson

BBQ DR

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

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Subriah Fonseka

Unique Wrought Iron

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Karen Lowe

123 Financial Group

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Monique Ellis

Australian Racing Tours

FAQs

What sets Launchy’s marketing automation solutions apart from other solution providers in improving business efficiency and ROI?

Launchy’s cutting-edge marketing automation tools are designed to address customer pain points, scale businesses by streamlining workflows, boost ROI, and improve campaign success. This makes us a valuable business partner for businesses looking to optimise their marketing automation strategies.

How can marketing automation tools such as Keap help businesses improve their customer journey mapping?

Keap is a multifaceted and scalable marketing automation platform which can help businesses simplify and streamline their marketing approaches by eliminating manual processes, leveraging customer data to segment audiences, and blending various data and analytics to facilitate marketers in improving campaign performance. This helps to improve a business’s overall customer journey mapping and create sustainable growth for its operations.

How can scheduling a consultation with Launchy help businesses leverage marketing automation for improved sales conversions?

By scheduling a consultation with Launchy’s experts, businesses can gain valuable insights into leveraging marketing automation strategies by addressing current challenges, identifying marketing automation tools which can be leveraged to improve campaign performance, and obtaining tailored strategies to ensure long-term success with their marketing campaigns.