Can I let you in on a secret that many business owners are not aware of?
Did you know that every prospect, every customer–in fact, anyone who comes into contact with your business, has a lifecycle?
Whether or not you are aware of it,
Every single contact that a person has with your business is part of a journey that they are on with you.
How well have you planned that journey? Have you thought about it?
Many business owners do not, and they are leaving money on the table.
Our friends at Keap have crafted a strategic marketing system called Lifecycle marketing.
As co-founder of Keap (formerly, Infusionsoft) Scott Martineau explains:
“Lifecycle Marketing is our attempt, as a company, at helping to explain to small business owners the common problems that they face as they’re trying to acquire new customers. Then, we use it to share examples of the strategies that businesses who are most successful use to grow their business.”
Lifecycle Marketing divides the journey that someone has with your business into 3 key areas.
– Collect leads. Do you have a system for consistently attracting and collecting leads?
– Convert clients. Do you have a system for consistently converting those leads into paying clients?
– Create fans. Do you have a system for consistently turning those customers into fans who are buying more and telling others about you?
Over the next few weeks, we are going to be diving in with you to each of these areas and giving you some ideas, tips, and strategies to develop the Lifecycle Marketing journey in your business.
Would you like to explore your Lifecycle Marketing strategy? Click here
