Leading reasons you need SMS for marketing to drive customer loyalty

Discover how SMS marketing helps businesses reach out to more customers and build brand loyalty.

Did you know that businesses that use SMS to market their products and services get almost 5 times more open rates than via emails?

Why is this the case?

SMS texts that appear as pop-up notifications offer more access to potential customers to respond than emails. Customers typically respond a lot quicker to calls to action (CTAs) sent via SMS than through email, with the former only taking an average of 90 seconds to respond, compared to 90 minutes via email.

CTAs sent via SMS are also user-friendly and appear in the form of clickable links, which redirect customers to a single page, requiring simple actions from the customer.

Whether it’s an introduction to a business, exciting offers, discounts or special promotions, alerts or reminders, or appointment rescheduling, businesses that turn to SMS marketing find themselves retaining customers more easily.

This in turn helps businesses generate higher-quality leads that will eventually boost their ROI by converting more leads into sales.

Leading reasons businesses should leverage SMS marketing to drive customer loyalty

With quick and accessible information or CTAs at their fingertips, customers are more likely to engage with relevant content and personalised SMS messages that appeal to them. Let’s explore the reason businesses should leverage SMS marketing to drive customer loyalty.

Gain more information about your clients

Customers access offers, discounts, and promotions

Customers are more likely to make repeated purchases from a brand if they frequently give out exclusive incentives to customers by launching a customer loyalty programme. Special promotions such as early access to sales, discounts, or offers help customers narrow down their choices to your particular business. Customers can collect reward and bonus points as well as increase balance points to reduce their expenditure for future purchases.

Anticipate client needs more effectively

Customers obtain relevant digestible content

Sending out bite-sized, digestible content that is relevant to your business helps retain customer interest. Highlight specific selling points that appeal to your intended audience in your SMS messaging and you will see major growth in customer retention and loyalty towards your business. Ensure that content is relevant to your audience based on customer behaviour and interests; this way, the message will hold some value for the customer.

Customers receive personalised messages

Matching a particular product or service to a specific customer is a critical success factor in driving customer loyalty. Personalise your SMS to your target audience by highlighting their names and thanking them for making previous purchases. This adds a personal touch, making them feel appreciated. In the long run, this increases the chances of a customer making repeat purchases from your brand and eventually becoming a brand advocate.

Customers give feedback to improve business

Any customer wants their voice and opinion heard with regard to their personal experiences with a brand. Offering an avenue for customers to give constructive feedback and accommodating and implementing change based on their feedback lets customers know that their opinions are valued and that your business understands the importance of customer satisfaction. This action can lead to the bigger picture of long-term customer retention and loyalty.

Customers get VIP experiences

Providing early access to special promotions or exclusive events through SMS messaging creates a good impression of your brand; it shows your business is proactive and excitable, and makes customers feel included and appreciated. If you provide special perks to your customers, you can also win their loyalty towards your brand, helping you enhance your brand’s reputation. This helps to set a solid foundation to secure more customers in the future.

Customers get VIP experiences

Craft compelling SMS content with award-winning automation experts!

Launchy’s team of dedicated professionals combines the power of industry expertise and experience to provide you with cutting-edge automation tools to digitalise your operations.

If you’re looking to get a headstart in boosting your ROI by leveraging your SMS strategy, our experts provide you with valuable insights and best industry practices in automation to build a bigger loyal customer base.

Get in touch with us today to reach out to your customers more effectively!

Schedule a free consultation

More insight on SMS for marketing

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Mark Falzon

Mentoring For Inspired

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Brendan Zuza

Online growth group

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Ben Fewtrell

MAX MY PROFIT

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Nick Abregu

GORILLACO

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BBQ DR

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Subriah Fonseka

Unique Wrought Iron

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Karen Lowe

123 Financial Group

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Monique Ellis

Australian Racing Tours

FAQs

Why should businesses leverage the use of SMS for marketing?

Using SMS as a marketing tactic is a great way to reach out and retain customer loyalty. Open rates for SMS are almost 5 times higher than that of email communication and garner a quicker response rate of 90 seconds, almost 30x quicker than response via email.

What benefits do businesses get from using SMS to drive customer loyalty?

Businesses see a significant increase in customers who maintain loyalty towards their brand. Shifting to SMS communication helps attract customers to their products and services.

Among the benefits that businesses enjoy when they switch to SMS are:

User-friendly navigation
Simple and clickable CTAs
Quicker response times
Relevant and personalised messaging
Cost-effective marketing
High open rates
High conversion rates
More brand awareness

What aspects of my business can I improve when I use SMS for marketing?

Your business can gain customer traction and loyalty when you send out SMS pertaining to your latest company announcements, special promotions and discounts, or exclusive offers and invitations.

You can also send out personalised and relevant content to customers to make them feel appreciated and interested in what your business has to offer.