Leading reasons you need SMS for marketing to drive customer loyalty 

Customers access offers, discounts, and promotions

Customers are more likely to make repeated purchases from a brand if they frequently give out exclusive incentives to customers by launching a customer loyalty programme. Special promotions such as early access to sales, discounts, or offers help customers narrow down their choices to your particular business. Customers can collect reward and bonus points as well as increase balance points to reduce their expenditure for future purchases. 

Customers obtain relevant digestible content 

Sending out bite-sized, digestible content that is relevant to your business helps retain customer interest. Highlight specific selling points that appeal to your intended audience in your SMS messaging and you will see major growth in customer retention and loyalty towards your business. Ensure that content is relevant to your audience based on customer behaviour and interests; this way, the message will hold some value for the customer. 

Customers receive personalised messages

Matching a particular product or service to a specific customer is a critical success factor in driving customer loyalty. Personalise your SMS to your target audience by highlighting their names and thanking them for making previous purchases. This adds a personal touch, making them feel appreciated. In the long run, this increases the chances of a customer making repeat purchases from your brand and eventually becoming a brand advocate. 

Customers give feedback to improve business 

Any customer wants their voice and opinion heard with regard to their personal experiences with a brand. Offering an avenue for customers to give constructive feedback and accommodating and implementing change based on their feedback lets customers know that their opinions are valued and that your business understands the importance of customer satisfaction. This action can lead to the bigger picture of long-term customer retention and loyalty.