LEAD GENERATION AND MARKETING AUTOMATION—THE COMBO YOU DIDN’T KNOW YOU NEEDED!

Find out what businesses can expect from lead generation and marketing automation.

Personalisation and relevance are two secret ingredients to refine your lead generation strategy and garner better results.

But how do you accomplish this?

You need a comprehensive understanding of your audience and a complete view of buyer behaviour to provide engaging content that touches their pain points and addresses their interests—enter marketing automation software.

You can generate leads on autopilot and nurture them, score them, and personalise their interactions using marketing automation for lead generation—businesses that automate their lead management experience a 10% or more rise in their revenues.

LEAD GENERATION AND MARKETING AUTOMATION—THE COMBO YOU DIDN’T KNOW YOU NEEDED

How does using lead generation and marketing automation result in a better conversion rate?

Here’s what you can expect when you combine your lead generation strategy and marketing automation.

The best insights

Integrating CRM and marketing automation enables marketers to access, analyse, edit, and organise data. Using marketing automation for lead management provides your teams with the best insights to make the most impact on your audience.

Lead tracking and analysis

As your marketing campaigns scale, tracking and scoring leads becomes challenging. Lead management automation eliminates the need to perform repetitive tasks and facilitates better insights into your lead management process.

Optimised lead nurturing

By automating lead management and using tools like autoresponders and automated mail sequences, you can ensure your leads get the messages they need to move further in the funnel regardless of the communication channel.

Leads qualification

With the help of AI, you can identify which leads you should focus your resources on to improve your conversion rate and maximise your marketing ROI. Automation lets you filter and score your leads, ensuring you’re left with only high-quality leads.

Improved reporting

You also get better, more informative reports that offer your teams across different departments improved access to information. The result is that your teams have a better understanding of your operations and can optimise your campaigns.

What marketing automation for lead generation looks like

How does marketing automation streamline and manage lead generation—without scattering, leaking, or missing follow-ups?

Here are some instances where lead generation and marketing automation partner up for steller campaigns:

Email marketing

Automates your email marketing process—from the initial opt-in and follow-up sequence to behavioural emails.

Landing pages

Make it easier for leads to interact with various assets and prevent viewers from leaving your website.

Testing and optimisation

Provides insights into what’s working with your campaigns and what isn’t through A/B and multivariate testing.

Chatbot

Generates more intelligence, giving insights to enhance the visitor experience on your website.

Launchy—your partner for automation excellence

As award-winning automation partners, we promise you a team of experienced automation experts, the latest automation technologies, system reviews, and automation training for your teams.

If you require guidance on your automation journey and professional support to automate your lead generation process, don’t hesitate to reach out to our team of experts.

Schedule a free consultation

FAQs

What’s automated lead generation?

Automated lead generation involves using software to automate certain elements in lead generation and the sales funnel. The most common tool used for automating lead generation is email software.

What are the benefits of using marketing automation for lead generation?

By automating your lead generation, you can:

Boost your lead acquisition
Increase audience engagement
Centralise your marketing efforts
Accelerate your marketing operations
Improve the efficiency of your campaigns

How can Launchy help you streamline your lead generation?

Launchy’s team of automation specialists can help you review your existing workflows, access leading automation partners, and seamlessly integrate automated operations into your current processes.

Schedule a free consultation with us today to discover more about how we can help you.