As the market booms, so does the need to rely on the latest available tools to facilitate automation.
Today, companies are turning to automation to benefit from swifter operations, optimised use of resources, and increased efficiency.
Choosing the right automation partner that can meet your unique goals, however, can be overwhelming.
With the global marketing automation market expected to reach $14,180.6 million in 2030, at a 12.3% compound annual growth between 2020 and 2030, you’ll have to run through thousands of industry experts and leading names before you find the right agency.
In this post, we make it easier for you. Here are some of the steps you can take to choose an agency that can help you hit all your automation goals.
Define your goals
In order to future-proof your strategy, you need to outline the goals you want to meet through automation. This includes both your marketing goals and your company’s overall needs when it comes to automation.
You can then move on to the next level of defining your marketing strategy, including elements such as website design and development, email strategy, social media marketing, and analytics.
Finally, have measurable end goals for your organisation’s branding, traffic, reach, and sales.
With a comprehensive plan, you can be on the lookout for the kind of agency that will help you meet these goals, deliver results, and avoid misunderstandings when communicating with them.
Look for specialisation
Once your goals are in place, move on to the next step of deciding the kind of agency you want to work with. In this stage, you need to choose between organisations that offer specific areas of specialisation vs agencies that offer their general services.
Most marketing agencies have an area of specialisation and will only partner with companies to install, implement automation systems or optimise their existing operations. If your goal is to outsource a few specialised activities, you can hire an agency that excels in the specific skills you require.
If, on the other hand, you’re planning on outsourcing your entire marketing operations, you need to focus on a company that can deliver a variety of strategies. In this case, approaching a multi-specialised agency may be your best shot.
Do your research
Instead of making a commitment to the first automation partner you come across, shop around.
Seeing how your competitors are investing in their marketing, and the agencies they trust to undertake their operations for them, can give you some contacts to explore.
This is especially helpful if you turn to companies that have a headstart in the race to automation. They’ll be up to date on the dynamics of the automation industry and the leading experts in the field.
Choose an agency that understands your needs
An agency that aligns with your needs and goals is vital, especially if you’re looking for long-term partnerships.
When you’re looking beyond the basic information provided on each agency’s website, it’s important to check out the portfolio of the agencies you are interested in.
An agency’s portfolio should be an up-to-date record of the type of work they do, their creative and strategic capabilities, and their core competencies.
Case studies, recommendations, and online reviews are other elements you can rely on to shortlist the agencies you come across during your research.
During this process, here are some of the key criteria you can look for:
- What marketing tools do they have access to?
- Do they provide training, system reviewing, and implementation support?
- Has the agency proved that they are capable of working with diverse brands?
The best marketing automation agency can elevate your business
With digital marketing and automation on your side, it’s possible to become an organisation with a strong brand and statement. To achieve this, however, you need to pick the best agency for you.
It’s not enough to partner with well-known names, you must forge a partnership with a marketing automation agency that is aligned with your unique needs.
Want to know more about initiating marketing automation? Feel free to schedule a free consultation with us.