Improve your business automation process with Keap 

Discover how small businesses can boost their workflow efficiency, cost-saving measures, workforce productivity, and ROI with Keap 

The business landscape is constantly evolving and trends are constantly changing. This requires organisations to remain agile and stay updated on contemporary trends and business practices.

For small businesses to remain relevant and visible in an increasingly competitive marketplace, embracing automation and technology is no longer a luxury—it’s now a necessity.

Besides agility, speed should also be a goal for small businesses to thrive in their industry. By switching traditional marketing processes with Keap’s business automation solutions, they can maximise their workflow efficiency and productivity, as well as focus on continuously innovating their brand.

That said, here are 4 ways small businesses can utilise Keap to improve their business processes. 

How small businesses can better their business automation process with Keap 

workflow efficiency

Improved customer management


Keap helps businesses to organise and centralise their contact information on one shared platform. This makes it easier for users to access and manage customer data. When segmenting audiences to match a campaign, users can turn to Keap to pick contacts based on specific criteria such as past purchases, buying behaviour, interests, age range, and location. This makes sales conversions more likely. 

audience segmentation

Enhanced marketing automation capabilities


Keap has marketing automation features which enable marketers to set up workflows and trigger specific actions based on customer behaviour on websites and other platforms. Then, marketers can personalise and segment audiences to match specific marketing campaigns. This process is helpful in collecting and nurturing high-quality leads that can eventually be converted into successful sales. 

lead generation

Targeted email marketing automation 


Keap helps marketers set up email drip campaigns with comprehensive features to automate email sequences, send relevant messages, and track email performance. Using Keap’s robust email marketing features, marketers can craft compelling welcome emails and follow-up content to increase email open rates and engagement, especially with features such as Keap’s email subject line generator. 

Improve communication with clients

Detailed reporting and analytics 


It’s important that businesses gain insights into how well their marketing and sales campaigns are performing. Keap provides valuable data-driven insights and analytics to help decision-makers understand where they are excelling, and what factors are potentially causing them to fall short of their expectations. This helps them to formulate better strategies and foster business development. 

Improve workflow efficiency and productivity with Keap’s business automation solutions 

At Launchy, we are committed to transforming businesses by improving their business process automation. 

Our growing list of clients who have used our automation tools to improve their campaign success is a testament to our salient approach to scaling their business needs. Our cutting-edge solutions help boost their ROI and enhance their business automation approach.

If you’re interested in becoming a part of our growing portfolio of clients and benefitting extensively from our comprehensive range of automation solutions to improve your workflow efficiency, schedule a consultation with our experts today.

More insight into how Keap can improve the business automation process 

What people say

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Brendan Zuza

Online growth group

"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."

Richard Kelly

Team Strategic Thinking

"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."

Chris H

Hinton Digital

"Awesome work Lyndi, We really appreciated your advice, training and the homework to get us started. See you next time."

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Fraser Mackenzie

Montalto Winery

"Launchy.io’s quick response and understanding of our needs have been outstanding. We’ve quickly started achieving our goals and have a fantastic roadmap of CRM opportunities in front of us. It's been great building relationships and working with all of the team."

Lucy Herron

The Lucy Rose Clinic

"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."

Mark Falzon

Mentoring For Inspired

"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."

Slide
Subriah Fonseka

Unique Wrought Iron

"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"

Karen Lowe

123 Financial Group

"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."

Monique Ellis

Australian Racing Tours

"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."

Slide
Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"

Ben Fewtrell

MAX MY PROFIT

"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"

Mark Falzon

Mentoring For Inspired

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

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Lucy Herron

The Lucy Rose Clinic

"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."

Slide
Carrie Myton

Myton Consulting

"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."

Slide
Mark Falzon

Mentoring For Inspired

"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."

Slide
Brendan Zuza

Online growth group

"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."

Slide
Ben Fewtrell

MAX MY PROFIT

"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"

Slide
Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"

Slide
Richie Nelson

BBQ DR

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

Slide
Subriah Fonseka

Unique Wrought Iron

"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"

Slide
Karen Lowe

123 Financial Group

"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."

Slide
Monique Ellis

Australian Racing Tours

"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."

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FAQ

What are the steps in the automation process when using Keap?

The automation process consists of :
 
Step 1: Understanding your business objectives
Step 2: Identifying your workflow processes that need improvement
Step 3: Selecting the right automation tools
Step 4: Integrating existing applications with Keap
Step 5: Aligning team members through training
Step 6: Monitoring and optimising business performance 

 

What is business process automation, with an example?

Business process automation is defined as using automation technology to simplify and streamline various workflow processes within a business.

An example of this is automatically sorting customer data into their respective categories, to help marketers extract relevant customer data easily for future marketing campaigns, which Keap can help with. 

What are the different types of business process automation?

The most common types of business process automation include robotic process automation (RPA), workflow automation, HR automation, finance automation, customer relationship management (CRM) automation, and marketing automation. 

Ready to take your business automation processes to the next level?