Modern travellers expect more than just safe and comfortable passage to their destinations. Contemporary busy schedules prefer when travelling is made easier—whether it’s going to the office or heading off on a new adventure.
In other words, to deliver a better experience, travel and tourism must become quicker and more convenient.
This is why travel companies have made the transformative decision to invest in business process automation.
With operations like personalised services delivered with machine learning and human-machine interfaces, travel and tourism, today, has reached new heights.
Swifter sales
The survival of a company within its industry relies on its ability to deliver results on time. This is especially true for the travel and tourism sector.
When you have a comprehensive system in place that is customised to handle the needs of travel companies and tour operators alike, numerous tasks can be automated and accelerated.
This includes processes like reservation management, booking travel packages from third-party suppliers, and creating and managing tours.
Travel management systems are also equipped to cover sales processes, and provide a wide range of solutions to facilitate inventory management and faster booking.
Centralised data
Proper information management is an essential part of any industry.
In travel and tourism, this can be hectic. With sweeping changes being made in travel and tourism around the world as a result of COVID-19—it’s commonplace to experience sudden fluctuations in migration and travel patterns, and even last-minute travel plans and cancellations.
This sudden influx of new kinds of data, concerns, and scattered information—about customers, flight and vehicle information, accommodation, and travel partners—can flood your employees and make data impossible to handle. Especially if the right organisational systems are not in place.
Business process automation provides an easier alternative to manual data management. With enterprise resource planning (ERP) automation, you can gather customer information, store this data, and retrieve it when necessary—all with just a few clicks.
Automated data management additionally reduces human errors, enabling greater accuracy and smoother coordination in travel management operations.
Higher efficiency
With the support of automation, employees can handle more bookings.
When a business process automation system replaces time-intensive, manual tasks, it takes much of the tedious workload off your employees. Companies can conduct the same amount of business with their existing pool of staff without having to invest more in recruitment or training.
This also means increasing the speed and accuracy of a vast number of processes. Ordering, inventory management, handling bus, train, and flight lists, and managing passenger departures and arrivals will be a much more seamless process.
Accounting also becomes more convenient with the support of software that makes it easier to bill customers, receive payments, and track payment dates.
Stronger customer relationships
The power of email is yet to be rivalled.
Automated email campaigns can take your customer communication further by nurturing stronger relationships rooted in trust and loyalty.
With automated travel systems, you have access to cutting-edge digital marketing tools that allow you to send out trip information automatically, collect comments from customers, and respond faster to their enquiries.
Another one of the time-consuming tasks that can be replaced by automation is customer follow-up. You can set up a series of emails that can be sent at specific time intervals with the utilisation of travel sales and marketing software—a venture that has the potential to increase revenue by 10-15%.
Beyond this, a well-written, personalised email campaign can help you secure even more positive results with the strong communication links it creates with your customers.
For example, if a customer books a trip to Venice, you can send them an informative email detailing where they can visit and what they can do. Once their trip is complete, you can ask them for feedback.
Automation allows professionals in travel and tourism to care for, and communicate with, their customers in a much more personalised way to create a better informed, premium travel experience.
Business process automation is transforming travel experiences
Automation is changing the way we live and travel.
With the more efficient services it helps create, you can streamline your operations, ensure safe and fast delivery, and nurture lasting relationships with happier customers.
Want to learn more about business process automation? Schedule a free consultation with us today.