July 27

How cloud databases encourage business growth


Cloud computing has changed how businesses operate—how we use, store, and share data. 

Today, over 69% of businesses have migrated their operations to the cloud, relying increasingly on cloud-based solutions, from applications and storage to on-demand services and networks. 

Cloud data management, in particular, is one of the critical functions of contemporary businesses, helping them stay competitive in the increasingly tech-driven global economy. This competitive advantage comes from the high speed, responsiveness, and agility of cloud data management that streamline business strategies.

As cloud technologies evolve, they also offer unprecedented opportunities to businesses, empowering them to respond swiftly to fluctuating market conditions. 

In other words, cloud databases empower businesses to update their strategies and take them one step ahead. 

Here’s how cloud databases enable this. 

Provide flexibility and better scalability

As your business changes and you encounter dynamic workload needs, you’ll need to scale the capacity of your databases. In the old days, this meant IT teams had to invest more resources to accommodate their changing business requirements and user demand. 

Scaling your database also requires more effort—you need a budget, time, and people to handle the entire process. 

In contrast, a cloud database provider will quickly manage the relevant operations necessary for growing or shrinking your cloud resources, making scaling a rather cost-efficient and time-saving process. 

Migrating your data to the cloud makes it easy to commission and decommission new databases, storage, and analytics servers as needed without new capital investments. 

Increase the mobility of data 

Unlike your average databases, cloud databases are easily adaptable to modern business standards. This means that you can access data with devices other than your organisation’s desktop computer. 

Having access to corporate data via devices such as smartphones and tablets makes sure that no one in your team is left out when sharing vital information. Team members with busy schedules, who are working remotely, or who need immediate access to data can rely on this to keep up informed.

Cloud databases offer convenience and ease to your mobile staff as well; think sales staff who travel or freelance employees. This improves employee satisfaction. 

In fact, studies have found that organisations with employee satisfaction listed as a priority are 24% more likely to expand cloud usage.

Lead to better collaboration

Cloud databases allow every authorised member in your team to access data from anywhere at any time and using any device. This facilitates better data sharing and communication easily throughout your organisation. 

As a result, you can improve collaboration across different teams in your organisation and provide them with 24/7 data accessibility, enabling more accurate and consistent operations.  

Improve data security

As data is the lifeblood of contemporary enterprises, data security is one of the most crucial business requirements. 

Businesses have evolved into broadly connected data environments. While this continues to have multiple benefits, it also puts tremendous pressure on business owners to secure corporate data assets. 

Fortunately, a cloud database can help ensure data security. 

Firstly, the benefit of moving your data to cloud databases is that the risk of losing data due to hardware failure or device damage is reduced significantly. 

The cloud tech industry also provides comprehensive cybersecurity practices that react to any potential attack and recover the data on time.

As your data is saved across redundant servers, even if one of the data centres collapses, your data will continue to be managed by the other data centres. 

Facilitate centralised data governance

Another benefit of switching to a cloud database is a more effortless data governance process. 

With cloud automation, you can eliminate the need to manually handle your data and the need for multiple people to get involved in data governance, which risks you losing complete control of data management, 

Instead, cloud databases provide all your vital data—from customer information, market trends and risks, and business performance analytics—all in one central location which gives better data visibility, transparency into your operations, and better control of data. 

Consequently, this enables you to manipulate and manage data as relevant and make better-informed business decisions.

Offer smart analytics and business insights 

Having a business in the digital age means realising that data is your new currency and knowledge is power,

The countless number of customer communications and transactions you perform every day hosts a hoard of data that you can use for better decision-making. But this also requires you to shift through countless databases to find these actionable insights, which takes some time off your schedule if you do it the traditional way. 

The right cloud computing solution, however, can eliminate this trouble. 

Most cloud databases promise integrated analytics features and cue a 360-degree view of your vital business data. Cloud databases make data tracking and reporting far easier, enabling you to analyse information from multiple departments—marketing and sales, for example—analyse customers’ past behaviour and formulate strategies and campaigns that resonate perfectly with your audience. 

Ensure simplicity and efficiency 

Opting for cloud databases can ensure increased operational efficiency. Cloud databases ensure better automation and help complete time-consuming tasks—data storage, insight retrieval, reporting and data sharing, updates and patching, for example—in a matter of minutes. 

Unlike traditional database management, a task that requires IT and database operating skills, cloud databases are much easier to manage, even without specialised skills. 

Cloud databases are easy to set up, operate, and scale, which means your teams have far fewer responsibilities when it comes to time-consuming tasks.

By eliminating the need for repetitive tasks, you can deploy your staff to undertake other tasks that benefit from human effort and intellect. 

The takeaway

The goal of any digital transformation is upgrading processes and growing your business into something bigger and better. 

By ensuring operational efficiency in multiple areas in your business, cloud databases can help you increase productivity, respond to trends better, and make your business proactive.

To discover more insights on cloud computing and other digital technologies that can help your business, schedule a free consultation with Launchy experts today!