Build your brand with SMS marketing in Australia

Take your brand to a wider audience with leading SMS marketing services.

Contemporary businesses are continuously looking for the most effective and efficient channel to communicate with their customers, and text messaging is emerging as the front-runner.

As a result of its growing popularity, businesses are seeing a 98% open rate for text messages with 90% of the messages being opened within 90 seconds of delivery.

These figures confirm that SMS marketing in Australia is a great way to send high-quality and timely informational and promotional messages.

Once you’ve curated a list of your customer’s mobile phone numbers and developed a marketing plan or campaign, SMS marketing is a great way to communicate with customers and increase your sales.

How SMS marketing in Australia can help your brand awareness soar

Meet customers where they’re comfortable

With mobile phones being a part of everyday life, consumers are more comfortable with receiving text messages over other forms of communication. Communicating with customers based on their preferences can better capture their attention and improve engagement.

Build a loyal customer base

Get customers to enrol in your SMS marketing campaigns when they check out or by enticing them on social media or via email. Once customers opt to receive marketing messages, businesses can create a loyal customer base with promotions, coupons, and more.

Practise consistency

SMS marketing requires consistency. Start by sending one message at a time and always use the same phone number. This helps legitimise your brand and stay organised when collecting data. You may have many trials and errors but remember not to stray from your path.

Provide valuable content

SMS is a great way to send valuable content in bite-sized chunks. No one wants to receive long messages. Sending key messages about important developments or offers can create a favourable impression of your brand and help it stay at the top of your customers’ minds.

Execute SMS marketing the right way with Launchy

At Launchy, we understand what it takes to help brands expand their reach and generate more awareness among their target audiences.

Whether you’re looking to execute a single SMS marketing campaign or go for a more permanent transformation, we can help you achieve the results you’re looking for with the latest innovations in automation.

If you’d like to learn more about how we can help your business, schedule a consultation with one of our automation experts today!

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FAQs

Is SMS marketing in Australia expensive?

While SMS marketing can be slightly more expensive than email marketing, it’s definitely much more cost effective than traditional forms of marketing. Plus, with text messages having an open rate of 98%, a little extra investment could yield better results for your business.