MAXIMISE EFFICIENCY WITH MARKETING AUTOMATION FOR ECOMMERCE

Streamline operations by automating time-consuming and repetitive functions of your eCommerce business.

Successful eCommerce businesses know that several daily repetitive tasks contribute to their success.

From marketing campaigns, customer acquisitions, and lead nurturing to mobile marketing, email campaigns, customer communications, and more, eCommerce businesses have many targets they need to achieve that are pivotal to their overall business success.

Marketing automation is a software tool that can help businesses take better control of these repetitive tasks, leaving more time for strategic decision-making.

Aside from allowing you to concentrate on higher-order problems, there are several immediate positive impacts that automation for eCommerce can have on your business.

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Top strategies used in marketing automation for eCommerce businesses

Customer activation campaigns

eCommerce companies that are in the customer acquisition stage have problems with being visible to their target audience. A brand activation campaign can give your brand a much-needed boost, garner the attention of new customers, and redefine how your target audience perceives you. The right automation strategy can help you implement an impactful customer activation campaign.

Triggered emails

Sending automated emails—those triggered by the actions of a customer, such as a download or purchase—has many benefits apart from saving the marketer the time it takes to send out individual emails manually. Marketing automation for eCommerce can send alerts to customers, update customers about prices, reduce cart abandonment with reminders, and remind them about subscription renewals.

Personalisation based on segmentation

Once your customers are segmented based on their preferences and behaviour patterns, marketing automation for eCommerce businesses can help automate the entire process and nurture the customer journey by sending them relevant content that speaks to their individual needs and wants.

Cross-sell and up-sell campaigns

You can also set up eCommerce marketing automation on your site by displaying similar products on product pages. By integrating your business’s Content Management System (CMS) and shopping cart with marketing automation, you can personalise cross-sell and up-sell communications based on their purchase history.

Get the right marketing automation for eCommerce with Launchy

At Launchy, our decades of experience working with businesses across industries have allowed us to execute marketing automation strategies that seamlessly integrate into existing business workflows.

Our marketing automation experts have the knowledge and experience to optimise your eCommerce business by using state-of-the-art automation solutions.

Schedule a consultation with our team and find out how marketing automation can help you.

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FAQs

Why is marketing automation important to eCommerce businesses?

Marketers today have several responsibilities and marketing automation can help save more time for strategic tasks by delivering targeted communications, scaling programmes, aligning with sales, and measuring effectiveness.

Does Launchy provide marketing automation consultation services?

Yes. As an agency that deals with sales, marketing, and business process automation, we offer coaching, consulting, and ongoing business management covering all business automation needs.