In today’s fast-paced digital landscape, small and medium-sized businesses (SMBs) face the challenge of staying competitive while managing limited resources. Enter the dynamic duo: Thryv and Keap. With Thryv’s strategic acquisition of Keap, a new era of SMB empowerment has begun, blending robust CRM capabilities with cutting-edge marketing automation tools.
In a recent interview, Crystelle from Launchy.io sat down with Greg Nicolle, Head of SMB Success at Thryv Australia, to delve into how this partnership is reshaping the SMB landscape.
Key Takeaways:
- Unified Solutions: The integration of Thryv and Keap offers SMBs a comprehensive suite of tools, from customer relationship management to advanced marketing automation, all in one platform.Press Release Distribution Services+6Thryv New Zealand+6Thryv+6
- AI-Driven Efficiency: By harnessing AI, businesses can automate routine tasks, personalise customer interactions, and gain valuable insights, leading to increased productivity and customer satisfaction.
- Enhanced Customer Engagement: With features like automated follow-ups and targeted marketing campaigns, SMBs can foster stronger relationships with their clients, driving loyalty and repeat business.
Greg emphasises that the goal is to provide SMBs with enterprise-level tools tailored to their unique needs, ensuring they not only survive but thrive in today’s market.
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To gain deeper insights into how Thryv and Keap are transforming SMB operations, watch the full interview here: