Email marketing remains the highest-ROI channel, returning $36 for every $1 spent. But which platform is best for SMBs?
Comparisons:
- Mailchimp: Well-known, but can get expensive as lists grow.
- Klaviyo: Great for e-commerce, advanced segmentation.
- MailerLite: Affordable, simple, strong automation features.
- Flodesk: Beautiful design, good for creative industries.
Key learning: The right platform depends on your customer base and campaign needs. Prioritise deliverability, ease of use, and automation.
Practical example: A local retailer moved from Mailchimp to Klaviyo. Their abandoned cart recovery campaign increased sales by 22% within 3 months.
Book a consult now to choose the right platform for your marketing.