The last decade has been one that has brought on many changes and impacted practically every industry—including the real estate industry. Even though there’s a large number of buyers finding their homes on online platforms, the need for real estate businesses hasn’t waned.
Real estate businesses connect a potential buyer with the seller. Even with the rising figures in the usage of online platforms, the majority still seek real estate agents when they want to purchase a house or rent an apartment.
When it comes to real estate, there’s much more to this industry than just making appointments to view properties. Real estate businesses perform an important role as they check the properties from top to bottom and make sure that they meet the requirements of the buyers.
Real estate businesses have a lot on their plate and it can be difficult to optimise efficiency due to the sheer amount of work involved. This is why a real estate marketing automation solution can make life a little easier.
With automation, your real estate business has time to focus on important tasks, such as showing more properties, earning more profits, and preparing legal documentation. Instead of wasting time on mundane and repetitive tasks, automation can help you get these done on autopilot so that you can use the time saved on more valuable tasks.
Generate leads automatically
Today, real estate businesses have many online platforms that they can depend on to obtain viable leads. Manually gathering this information and adding them to your database can be tedious, time-consuming, and even a waste of effort.
You can simply integrate your real estate CRM software with real estate marketing automation software and collect all the leads you need with no effort.
Many real estate CRM software offer native integrations, but automation platforms make it much easier for businesses to transform their business processes from traditional to automated.
When you have all your leads in a single location you can effectively manage your deals in the sales pipeline. You can also design multiple pipelines for different properties, like houses, condos, and more.
Once the system has been fully automated, you can identify the source that provides you with the most successful leads. For instance, you might find that one source offers better deals for family homes while another is ideal for leads on studio apartments.
Based on this information, you can divert your resources to the online platforms that offer the best leads and opt out of the rest.
Personalise emails using sequencing
Sales sequences are another standout benefit of real estate marketing automation. You can create a series of emails that can help you close more deals.
To start the process, you need to have a solid contact list. In real estate, there are several inquiries, each with different requirements, including area, locality, neighbourhood, access to public transport, and much more. People may even ask you if their favourite coffee shop has a nearby outlet.
Automation allows you to segment people based on their requirements and sends out personalised automated emails that interest them.
For instance, if you have several people inquiring about a house with a swimming pool and you have about two dozen properties that match this requirement, you can simply add a tag named ‘swimming pool’ to these contacts. Automated sales sequences can, therefore, help you send out emails to only the potential buyers that are looking for a swimming pool on their property.
You don’t have to waste time and effort sending bulk emails that have no relevance to some of your potential buyers. In addition, they may even opt out of obtaining your services if they’re bombarded with emails that don’t meet the property features they’re looking for.
Automate your workflows
Automated workflows are an important part of real estate marketing automation, giving your real estate business the ability to take action when a specific trigger is pressed. You simply have to develop a standardised process and set the triggers you want—after each trigger, you can set up a follow-up action.
For instance, if your real estate business is getting several leads, you need a streamlined process to save your business more time to spend on closing deals and hosting open houses.
The workflow you design may look a little bit like this:
- Assign a tag called ‘New Lead’ once a new lead enters the CRM software
- Send an automated welcome email to your new leads inquiring about their preferences using a predefined template
- Get one of your real estate agents to contact the client for a consultation or conversation when your prospective clients respond
- Tag it as ‘Premium’ if the conversation was successful and escalate it to the next person in the workflow
Once the lead has been escalated, the agent can shift their focus to finding more information about the customers and match them with a selection of properties that match their requirements.
The last word on real estate marketing automation
In the real estate business, your credibility is critical. If you help your clients match with their dream home or property, not only will they choose you for future real estate requirements but they will also refer you to their family, friends, and colleagues.
Automating your real estate business makes time-consuming tasks easier and you can focus more attention on growing your brand. To make this a reality, you’ll need to invest in real estate automation solutions that you can count on.
If you’re interested in giving your real estate business a facelift with state-of-the-art automation solutions, schedule a consultation and get in touch with our automation experts today.