Most revenue problems in small business aren’t caused by a lack of leads. They’re caused by leaks – small, fixable gaps in the process that quietly bleed money every single month.
The frustrating part: most of them are invisible until you look for them. This audit is designed to make them visible in under five minutes.
Work through each question. Be honest. Every “no” is a leak.
The audit – answer yes or no
LEADS & ENQUIRIES
☐ Does every new enquiry get a response within the hour? – slow response loses 30–50% of leads before first contact
☐ Do you have an automated follow-up if a lead goes quiet? – most deals lost to silence, not rejection
☐ Do you know where each lead came from? – unknown source = unable to scale what’s working
CONVERSION
☐ Do quotes and proposals get an automatic follow-up after 48 hours? – unanswered quotes are the most common invisible leak
☐ Is your booking or sign-up process genuinely frictionless? – every extra step costs conversions
RETENTION & REPEAT BUSINESS
☐ Do customers hear from you after the job or sale is done? – no post-sale contact = no reason to return
☐ Do you actively ask for reviews after every completed job? – most happy customers never leave one unless prompted
☐ Do lapsed customers get a re-engagement sequence? – dormant contacts = untapped recurring revenue
REFERRALS
☐ Do you systematically ask happy customers for referrals? – most businesses hope for referrals instead of asking for them
☐ Does a referred customer trigger a thank-you to the referrer? – unrewarded referrers rarely refer again
Your score
8–10 yes: solid foundations. Focus on optimising what’s working.
5–7 yes: meaningful leaks present. Fixing two or three would have a measurable revenue impact.
0–4 yes: significant revenue is leaving through gaps that are entirely fixable with automation.
You don’t need more leads to grow. You need to stop losing the ones you already have.
Every “no” in this audit is an automation waiting to be built. None of them require a large team, a large budget, or months of work. Most can be live within two weeks.
Want to Fix Every “No” on That List?
Book a free consult with the Launchy team. We’ll go through your business process end to end and show you exactly which gaps are costing you the most — and what it would take to close them.