Automated marketing for small businesses - success through uniquely tailored solutions

Explore the best marketing automation software for small businesses.

One of the biggest challenges faced by small businesses today is that many workers are overworked trying to tackle understaffed operations, and offer high-quality services while balancing traditional marketing requirements.

Building your brand image on top of all this can leave you overwhelmed and falling behind the competition.

Today, switching to marketing automation can counter most of these challenges by freeing up labour, accelerating production, and improving the quality of customer care.

By automating various aspects of your marketing process—like email campaigns, sales processes, and social media management—you can encourage subscriber engagement, grow your audience, and manage your data effectively.

In fact, businesses that implement marketing automation have shown a

451% increase in qualified leads.

MARKETING AUTOMATION—THE KEY TO SMALL BUSINESS SUCCESS

Marketing automation software can help you:

Generate more leads, and grow your revenue faster

Track your marketing progress and user engagement

Plug up leaks in your sales funnel

Cut down on employee stress and burnout

Retain more of your customers

Here’s a look into some of the features you can enjoy with marketing automation.

Email marketing automation

Email marketing automation

Email automation lets you send triggered and timed emails to your mailing list subscribers and customers. With this tool in your arsenal, you can send out personalised messages to prospects and customers leading to better customer engagement.

Email automation lets you send triggered and timed emails to your mailing list subscribers and customers. With this tool in your arsenal, you can send out personalised messages to prospects and customers leading to better customer engagement.

Lead generation

Lead generation

By creating lead generation systems using AI-powered tools and machine learning, you can automate lead nurturing by delivering targeted resources and personalised content along each customer’s journey.

By creating lead generation systems using AI-powered tools and machine learning, you can automate lead nurturing by delivering targeted resources and personalised content along each customer’s journey.

Lead management

Lead management

Using automated lead management tools, marketers can monitor the behaviour of their prospects and engage in personalised interactions that are more likely to drive their interest in your brand.

Using automated lead management tools, marketers can monitor the behaviour of their prospects and engage in personalised interactions that are more likely to drive their interest in your brand.

Social marketing

Social marketing

With marketing automation software, business owners gain access to tools that help execute successful social media marketing campaigns, publish content on all your pages at once, and enhance the quality of customer interaction.

With marketing automation software, business owners gain access to tools that help execute successful social media marketing campaigns, publish content on all your pages at once, and enhance the quality of customer interaction.

Analytics

Analytics

With automation software, you can extract data gathered from leads and identify the trends and patterns in this data to help marketers optimise their campaigns to meet market behaviours and develop new strategies.

With automation software, you can extract data gathered from leads and identify the trends and patterns in this data to help marketers optimise their campaigns to meet market behaviours and develop new strategies.

Best marketing automation software for small businesses

The best automation results are achieved when you partner with the best marketing automation in the industry.
Some of the leaders in marketing automation, bringing you cutting-edge tools to launch your small business to greater heights are:


Keap is a CRM, sales and marketing automation software that you can customise to meet your business needs. It allows you to organise customer information, centralise your operations, and free your team from repetitive tasks.


With ActiveCampaign’s email marketing, and sales and CRM automation, you can leverage stylised emails that drive up your subscriber engagement and create a more interactive experience for your audience.



Maropost is one of the best platforms for eCommerce startups to find new audiences, build better relationships, improve customer retention, and build a larger customer base. Using real-time analytics, you can find what drives the success of your campaigns and improve your campaigns to mirror this success.


With HubSpot’s automated CRM tools, you can increase leads, accelerate sales, streamline your customer service, and build a powerful website. HubSpot brings you a fully integrated suite, allowing your marketing and sales teams to collaborate and better accommodate the buyers’ journey.


Keap is a CRM, sales and marketing automation software that you can customise to meet your business needs. It allows you to organise customer information, centralise your operations, and free your team from repetitive tasks.


With ActiveCampaign’s email marketing, and sales and CRM automation, you can leverage stylised emails that drive up your subscriber engagement and create a more interactive experience for your audience.


Maropost is one of the best platforms for eCommerce startups to find new audiences, build better relationships, improve customer retention, and build a larger customer base. Using real-time analytics, you can find what drives the success of your campaigns and improve your campaigns to mirror this success.


With HubSpot’s automated CRM tools, you can increase leads, accelerate sales, streamline your customer service, and build a powerful website. HubSpot brings you a fully integrated suite, allowing your marketing and sales teams to collaborate and better accommodate the buyers’ journey.

What you achieve with marketing automation:

Simplify your routine marketing procedures

Mitigate the risk of errors and the cost of error rectification

Eliminate mundane, repetitive tasks

Reduce your operational costs


Establish streamlined marketing campaigns

Establish streamlined marketing campaigns

Experience a higher marketing ROI

Experience a higher marketing
ROI

Work with award-winning automation experts

Here at Launchy, we can help you design a targeted marketing strategy that aligns with your business goals, from the initial steps like choosing your tools to analysing your performance.

Launchy’s team of professionals are ready with their insight to help you connect with leading automation experts in the industry who can help you execute a streamlined, cost-efficient, and future-proof marketing strategy.

Discover more automation insights

Revolutionising marketing: The Klaviyo advantage in your tech stack


Unlocking growth: The strategic impact of Klaviyo on your e-commerce tech stack


5 common business process management issues and how business automation services help fix them


What our clients say

Slide
Brendan Zuza

Online growth group

"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."

Richard Kelly

Team Strategic Thinking

"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."

Chris H

Hinton Digital

"Awesome work Lyndi, We really appreciated your advice, training and the homework to get us started. See you next time."

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Fraser Mackenzie

Montalto Winery

"Launchy.io’s quick response and understanding of our needs have been outstanding. We’ve quickly started achieving our goals and have a fantastic roadmap of CRM opportunities in front of us. It's been great building relationships and working with all of the team."

Lucy Herron

The Lucy Rose Clinic

"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."

Mark Falzon

Mentoring For Inspired

"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."

Slide
Subriah Fonseka

Unique Wrought Iron

"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"

Karen Lowe

123 Financial Group

"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."

Monique Ellis

Australian Racing Tours

"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."

Slide
Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"

Ben Fewtrell

MAX MY PROFIT

"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"

Mark Falzon

Mentoring For Inspired

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

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Slide
Lucy Herron

The Lucy Rose Clinic

"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."

Slide
Carrie Myton

Myton Consulting

"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."

Slide
Mark Falzon

Mentoring For Inspired

"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."

Slide
Brendan Zuza

Online growth group

"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."

Slide
Ben Fewtrell

MAX MY PROFIT

"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"

Slide
Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!
"

Slide
Richie Nelson

BBQ DR

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

Slide
Subriah Fonseka

Unique Wrought Iron

"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"

Slide
Karen Lowe

123 Financial Group

"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."

Slide
Monique Ellis

Australian Racing Tours

"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."

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FAQs

How can I implement a marketing automation strategy?

Creating and implementing a marketing automation strategy is a step-by-step endeavour including stages like identifying operations that can be automated, lead qualification, and segmentation of your email list.

New to automation? We’ve got you covered. Launchy’s team brings you top-notch marketing consulting and coaching to gear you up for the successful implementation of your automation strategy.

How can Launchy help me build a marketing strategy?

Choosing the right marketing automation software for small businesses can be a tricky task since each business has its unique needs, challenges, and audiences.

This is where Launchy comes in. We help you partner with the right automation experts, choose the best platforms for you, and help you design campaigns that nail your goals.

How can marketing automation contribute to revenue growth?

With automation on their side, companies are reported to chart 28% better sales productivity, a reduction in their overhead costs, which, in turn, leads to 33% higher revenue growth.

Experience efficiency like never before with marketing automation software!

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