Marketers in today’s competitive business landscape can no longer rely on traditional marketing methods to stay relevant in their industry and thrive among their competitors. With marketing automation being a major game-changer in helping businesses of varying sizes and requirements, more business owners are investing in marketing automation platforms to simplify, streamline, and optimise their marketing processes and campaign performance.
Among the most widely used marketing automation platforms, Keap, formerly known as Infusionsoft, offers versatile and comprehensive solutions such as integrating marketing processes with sales and client management. For businesses looking to improve their email campaign performance and revenue generation, Infusionsoft offers many features, when integrated with other CRM systems or applications, to boost email campaign success rates.
Businesses looking to track and optimise their email campaign performance can expect higher email open rates, click-through rates, subscription rates, lead generation, and sales conversion by utilising the best Infusionsoft apps. That said, it is also recommended that business owners or marketers integrate Infusionsoft (Keap) with other CRM platforms or third-party applications to take their email campaigns to the next level to boost email campaign revenue.
That said, let’s explore four of the best Infusionsoft apps that businesses should consider implementing to boost their email campaign performance and revenue.
Keap Max Classic
At the heart of Infusionsoft’s marketing capabilities lies Keap Max Classic, a robust email marketing tool. Users can utilise this useful tool to create, schedule, and automate email campaigns seamlessly.
With user-friendly features such as customisable templates, drag-and-drop editors, and detailed analytics, Keap Max Classic ensures that a business’ emails are not only visually appealing but also highly targeted.
When integrated with CRM, users can segment their audience to fit the ideal demographic makeup that resonates with a particular email campaign. Keap Max Classic’s useful features help to find the right audience by segmenting them into a particular age range, location, interests, and past purchases.
By implementing these tactics, businesses can significantly increase engagement rates among email recipients due to the element of personalisation in their email marketing approach. Subsequently, this can help boost their email campaign revenues.
OptinMonster
Businesses need to continuously expand their subscriber base if they want to generate higher email campaign revenue.
OptinMonster, when integrated with Infusionsoft, can be one of the best Infusionsoft apps for lead generation. The powerful tool helps to create engaging pop-ups, slide-ins, and other opt-in forms.
OptinMonster captures visitor information and seamlessly adds them to a business’ Keap contacts. With smart targeting and A/B testing features, this app ensures that businesses are attracting high-quality leads that are more likely to convert, thus enhancing the effectiveness of an email campaign.
Zoho CRM
Zoho CRM, one of the most popular CRM platforms, offers sales management, marketing, and customer support, all on one platform. Integrating Zoho with Keap is essential for maintaining seamless communication between sales and marketing teams.
By connecting Zoho with Keap, businesses can ensure that the leads generated by email campaigns are seamlessly transferred to the sales team for follow-up. The alignment between sales and marketing enhances the overall customer journey. This leads to a smoother conversion process and, ultimately, higher email campaign revenues.
Leadpages
A well-designed landing page can significantly impact the success of a business’ email campaigns. Leadpages, when integrated with Infusionsoft, empowers users to create high-converting landing pages without the need for coding skills.
With an easy-to-navigate drag-and-drop builder, customisable templates, and A/B testing capabilities, Leadpages ensures that the landing pages of a business are optimised for maximum conversions.
By seamlessly integrating lead capture forms with Infusionsoft, businesses can effortlessly grow their subscriber list and drive revenues from email campaigns.
Invest in the best Infusionsoft apps to drive higher email campaign revenue
The best Infusionsoft apps provide businesses with a powerful platform for managing customer relationships and boosting their email marketing campaign revenue. By strategically integrating the right apps, users can harness the power of their email campaigns and boost campaign performance.
From lead generation to advanced marketing tools, these Infusionsoft apps offer a comprehensive toolkit for businesses aiming to maximise the effectiveness of their email marketing efforts.
Schedule a consultation with an automation provider to guide you on how to implement Infusionsoft into your marketing approach and leverage your email campaign revenue.