Automation has streamlined many processes—this has saved a huge chunk of employees’ time and reduced operational costs. This includes social media management, as marketers can now automate social media posts using a marketing automation platform.
This advancement is important as social media platforms play a pivotal role in small businesses
increasing their brand awareness and building a loyal customer base.
As they scale up and expand their operations to encompass wider markets, maintaining social media presence requires more effort and resources. This can put a strain on marketers, who may have to be more proactive and squeeze their creative juices to create compelling social media posts.
With the convenience of a marketing automation platform, marketers can ramp up their social media efforts without exerting too much energy or dedicating too much time to manage social media posts. Using this platform, marketers can automate social media posts to meet their business goals and objectives.
That said, what are the benefits of using a marketing automation platform to automate social media posts? Let’s explore these below.
1. Save time and money
Marketers are busy bees who juggle many responsibilities. Therefore, they may not have the combined flexibility to conceptualise creative strategies, manage multiple social media accounts, and schedule social media posts without exhausting their manpower, resources, and time.
With a marketing automation platform, marketers can schedule social media posts ahead of time, by linking all of their company’s social media accounts to this platform. Additionally, using a marketing automation platform with AI and neuro-linguistic programming capabilities can provide a baseline for marketers to craft compelling and catchy social media content should they stumble upon a case of writer’s block.
With these advanced features, marketers save a huge chunk of their energy, time, and costs spent on posting, reposting, and boosting social media content. With this newfound convenience, marketers can free up their time to focus on creating more innovative and captivating content. They will also have more flexibility for brainstorming sessions and improvements in their social media campaign designs.
2. Obtain insightful analytics that influences decision-making
Social media automation provides decision-makers with valuable data-driven insights and analytics to observe how specific campaigns and posts are performing.
Using this platform, marketers can track which of their social media posts are a huge hit and which miss the mark.
By obtaining detailed reports and insights into social media campaigns and posts, decision-makers can brainstorm together to come up with better social media strategies to appeal to their target audiences.
3. Maintain consistency with customers
As a business that’s expanding, it’s important to keep customers interested and loyal to the brand. This can be done by ensuring a steady flow of engaging content is published, to keep followers and customers hooked on what the business has to offer.
Social media automation makes it easier for marketers to boost engagement and maintain a consistent online presence. This could be by publishing posts, such as ones thanking customers for attending their recent physical event or webinar, or by responding to comments.
This allows businesses to have a more personalised interaction and deeper connection with the customer base and audience.
4. Eliminate human errors
Humans are bound to make mistakes, and this is true of marketers as well—no matter how careful marketers are when it comes to posting on social media.
With the presence of a social media automation platform, marketers can avoid errors such as forgetting to upload a social media post at the right time or being unable to upload a post when it’s due for posting.
By scheduling social media posts in advance, marketers no longer have to be on standby waiting to upload posts on the right channel and at the right time.
5. Offer exceptional round-the-clock customer service
Marketers may not be available during all hours of the day to respond to customer inquiries because they have many processes to take care of.
Hence, it’s important that they maintain good customer relations without exerting too much effort and time on attending to all customer inquiries personally.
Using a marketing automation platform that is embedded with cutting-edge technology such as automated replies, chatbots, and IVR (interactive voice response), marketers can be freed up from having to patiently respond to customers’ concerns and inquiries.
Automate your social media posts with a comprehensive marketing automation platform
Managing social media accounts and posts can be tiring. But investing in sophisticated marketing automation software ensures the marketing team no longer has to manually handle business social media accounts or be on standby to upload social media posts at specific dates and times.
Schedule a consultation with one of our automation experts today to learn how Keap, the ideal marketing automation platform, can help your marketing team automate social media posts more effectively. Eventually, you can boost your marketing team’s productivity, reduce labour-related costs, and boost your ROI with the help of this agile platform.