Stepping into the new era of customer engagement

Drive customer engagement and customer-centric experiences with automated text messages for businesses.

Coming up with ways to engage customers is one of the biggest challenges that contemporary businesses face.

With 95% of customers reading text messages within the first 5 minutes of receiving them, it’s becoming one of the most sought-after customer engagement tools in the automation industry.

Businesses must recognise the positive results of automated text messages which are becoming a popular alternative for those who want increased promotion success, high open rates, and a more responsive audience.

Depending on the nature of your business, you may need to determine how best to use this tool and make it work in your favour.

How automated text messages for businesses can amp up customer engagement

Obtain Approval

Customers need to know that they’re respected and sending text messages without their permission can be unethical and create a negative impression about your brand. Permission-based automated marketing requires that you obtain the approval of your customers before you send them any text messages.

Change up Your Branding

Texts generally use shortcodes. A shortcode is a 4 or 5-digit phone number that your business uses for mass communication. If possible, you should opt for an auto-text shortcode if you’re targeting a larger audience so that you can send messages quickly.

Allow Conciseness

Remember that your customers are busy and may not have time to go through a long text message. Including information that they want will leave them appreciating your messages more. If they feel that your messages are too arduous and don’t interest them, they may opt to unsubscribe which can negatively impact your engagement efforts.

Offer text-based customer care

Research shows that most Australians spend 150 minutes on their phones daily. Automated text messaging allows your customers to reach you via text, creating a mode of communication to engage with them much faster. This will leave a positive impression and give them a service that they probably cannot get anywhere else.

Get the best guidance on automated text messages for businesses from Launchy

At Launchy, our extensive experience working with businesses across industries has given us the ability to execute marketing automation strategies that integrate into existing workflows.

From automated text messages for marketing to systems specifically designed for your business, our marketing automation experts have the experience and knowledge to take your business to the next level using state-of-the-art automation solutions.

To learn more about what automated text messages for businesses can do for your business, schedule a consultation with the Launchy team today!

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FAQs

Are automated text messages better than email marketing?

Research shows that text message campaigns have an average open rate of 98% while email marketing has just 20%. Text messages have a much higher response rate since they are a more direct form of marketing and have a better chance of being seen.

Does Launchy provide automated text message solutions?

Yes. Launchy handles sales, marketing, and business process automation, including automated text message solutions. We also offer consulting, coaching, and business management services catering to all business automation needs.

Can automated text messaging send personalised messages based on target audiences?

Yes. Automated texts can help target specific audiences based on your desired audience. You can use a customised approach to communicate with customers based on their purchasing patterns, behaviours, and interests.