The Simple Version
A Claude Skill is a saved set of instructions that teaches Claude how to do a specific task — your way. Think of it like a recipe. Write it once, and Claude follows the same steps every time you need it done.
You don’t write code. You don’t need technical knowledge. You just describe the task, and Claude learns how to handle it.
A Real Example
Say you send a follow-up email to every new enquiry. Instead of writing it from scratch each time, you create a Skill: the tone to use, what to include, when to send it.
From then on, every new enquiry triggers the same process. Claude drafts the email, you approve it with one click, it goes. Nothing sends without you saying so.
What Skills Are Used For
- 💰 Chasing overdue invoices
- 📧 Drafting follow-up emails and proposals
- 📊 Summarising meetings and reports
- 📝 Creating onboarding documents for new customers
- 🤝 Writing customer service responses
Claude for Small Business launched in May 2026 with 15 ready-to-use Skills covering these areas straight out of the box.
A Skill turns a task you do repeatedly into something Claude handles — consistently, correctly, every time.
You Stay in Control
Nothing happens automatically without your approval. Claude does the work — drafts the email, prepares the invoice, writes the summary — and then waits for you to confirm before anything is sent or posted.
How Launchy Uses Claude Skills
We build custom Skills into the automation systems we create for clients — tailored to your specific business, tone, and processes. Combined with GoHighLevel or Keap, Skills become part of a larger system that handles your most time-consuming tasks without manual effort.
Want Claude Skills Working in Your Business?
Book a free 30-minute consult. We’ll show you which Skills would make the biggest difference — and build them into a system that runs automatically.