Half of all searches are now voice-based. People ask conversational queries like “What’s the best plumber near me?” rather than typing short keywords.
Optimisation tips:
- Use natural language in descriptions (“best plumber open late in Sydney”).
- Ensure listings have up-to-date hours, especially holidays.
- Add FAQs with conversational phrasing.
📊 ComScore predicts 55% of households will have smart speakers by 2026. Businesses not optimised risk losing a growing segment.
Practical example: A florist updated listings with natural language. Alexa and Siri began listing them as the first option for “flower delivery near me.”
Book a consult now to capture voice-based customers.