September 16

Beyond Google: The 7 Must-Have Listings for Every SMB

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Many businesses think Google Business Profile is the only listing that matters. But in 2025, customers find you across multiple platforms — and AI tools reference them too.

The must-have listings include:

  • Apple Business Connect (crucial for iPhone and Siri users).
  • Yelp (high trust with review aggregators and AI crawlers).
  • Facebook (social discovery + Messenger integration).
  • TripAdvisor (key for hospitality and travel).
  • Trustpilot (major credibility factor for online searches).
  • OpenTable (restaurants and reservations).
  • Bing Places (Microsoft ecosystem).

📊 91% of consumers search using multiple apps or devices before buying. That means relying on Google alone is risky.

Practical example: A local restaurant added Apple Maps and OpenTable listings. Within two months, 18% of their new bookings came from iPhone users who couldn’t previously find them.

Book a consult now to expand your footprint beyond Google.