GENERATING HIGH-QUALITY LEADS WITH AUTOMATION

Find out how to speed up your sales cycle with sales and marketing automation.

Discovering who your audience is, what channels they are active in, and making sure your campaigns are optimised so that they can take your business a long way are at the heart of designing data-driven strategies that capture, captivate, and convert more leads into enthusiastic customers.

Marketing automation for sales is one of the best ways to achieve this.

It helps you build better communication between your marketing and sales teams, seamlessly transfer real-time data captured on your CRM system, and form better collaborations.

4 ways sales and marketing automation generates higher quality leads

Advanced cold emails

With a predicted 3% increase in email usage per year, emails remain the lifeblood of B2B lead generation. Strategically used email marketing can inform leads of new products, promotions, resources, services, and company growth. But advanced automated cold email campaigns can increase open rates more than regular emails and generate 320% more revenue on average.

Personalised website experiences

Whether it’s B2B or B2C marketing, personalisation has power in both. A personalised website experience is one of the best ways to give your leads a sophisticated and enhanced experience. Take, for example, tailoring your homepage for new visitors vs returning visitors or leveraging behaviour-based data to see how customers navigate your website. By segmenting your website visitors accordingly, you can personalise their experience based on their preferences.

Automated chatbots

As artificial intelligence reaches new heights, businesses can now manage their customer communication using features like chatbots—in the last year alone, 60% of people used a chatbot. This reduces the burden on your customer service teams and helps you overcome the complexities of language. Reports also suggest that 35% of people prefer using a chatbot to resolve a complaint or problem instead of talking to a human member.

Targeted social media campaigns

Social media is another place to generate high-quality leads, as it’s one of the best places to target your audience. Social media automation tools also allow you to easily monitor ongoing conversations, engage actively with customers and leads, and answer questions without coming across as too salesy. You can also target leads based on personal interests, age, gender, and geographic location for a more personalised experience.

Sales and marketing automation for lead generation—what’s the takeaway?

Helps expand your market

Provides greater insights into your leads

Shortens and accelerates your sales cycle

Helps ensure no quality lead is missed

Increases chances of conversion

Launchy—your partner for a seamless sales cycle

Here at Launchy, we promise you the best industry insights and expertise to help you integrate innovative automation solutions seamlessly into your existing workflows.

With years of experience, we help you identify the best opportunities in the market, access cutting-edge solutions, and provide the best automation coaching for your teams to optimise your campaigns.

Reach out to our team today and start your journey to come out on top of the competition.

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FAQs

What is marketing automation?

Marketing automation is the use of software to automate advanced marketing processes like customer segmentation, customer data management, and campaign management. Your marketing and sales team can also implement real-time, targeted, and data-driven campaigns with enhanced efficiency and productivity.

What is automated lead generation?

Automated lead generation allows you to easily collect and send customer contact details to a marketing list, helping you access relevant data to create personalised campaigns.