Contemporary businesses face many challenges when it comes to implementing digital marketing strategies.
While email or social media automation may simply be the first thing you think of when you read about automation for nonprofits, there are more opportunities for a nonprofit organisation to adopt automation into its campaigns.
For instance, nonprofit organisations have unique missions and how they communicate these messages across communities is very different from for-profit organisations.
Marketing automation for nonprofits gives organisations the significant potential to reach donors, supporters, and volunteers at the right time, in the right way.
These are the common benefits seen in the integration between CRM systems and marketing automation for nonprofits. They offer significant value to organisations and are worth being considered.
Relate better to supporters and donors
Marketing automation for nonprofits can be a great way to engage with supporters, donors, and volunteers.
For example, automated email campaigns that reach out to these demographics on their birthdays or other special occasions, or even invite them to special community events, can help them feel as though they’re a part of the larger community.
Allowing them to feel that they’re genuinely valued and are involved in helping achieve the overall goal of your nonprofit organisation can help solidify their support for you.
You can also get a better understanding of your donors and supporters by communicating with them more effectively by increasing content consumption, tracking email clicks and email open rates, monitoring their online activity, and more.
Implement personalised marketing strategies
Relying on traditional marketing tactics can hold your organisation back from creating meaningful and personalised messaging and can jeopardise your marketing efforts—this is true for both nonprofit and for-profit organisations.
The main advantage for nonprofit organisations with marketing automation is that personalised marketing campaigns can identify topics that drive and spread your message across communities.
Nonprofits can deliver their message to their communities in a relatable and friendly tone with the help of automated marketing campaigns. Whether you use social media engagement, email nurture campaigns, newsletters, or any other type of communication, community understanding is a key element for any successful nonprofit.
Engage communities by using relevant data
Marketing automation for nonprofits ensures that they can create lead segments to obtain the donors they want into their database system using integrated systems.
With an integrated CRM system that helps you manage all stakeholder information, your nonprofit will be able to track the history of its volunteers, supporters, and donors more effectively with the right data that’s available at any given time, plan necessary projects for the future, and optimise campaigns.
Think of a fundraiser where you expect most or all of your donors to turn up to support you in your community goals. With marketing automation, making this happen is quick and easy as your ability to reach and motivate your donors—or fundraiser leads—becomes a much smoother process.
Provide your donors with a reason to help
When you’re working towards a common philanthropic cause, marketing automation may not be your priority, but when you have the right processes in place, it creates a much easier way to create content and launch email marketing campaigns.
While the value of nonprofit organisations and their cause is not unseen, donors are much more likely to donate when you maintain consistent communication with your audience and make your efforts seen. In other words, you’ll be consistently reminding your donors and partners why they should work with you.
Think about the impact that previous donations have had and their potential impact on those in need. Share these stories with your donors and let them know how their contributions will be used.
With marketing automation, you can generate interest in your cause. You’ll be able to schedule your content, reach the right audience, and create an impactful communication chain that will motivate your donors to share the message with other potential donors as well.
Marketing automation for nonprofits—a necessary investment
Marketing automation is a necessary component of any nonprofit organisation’s marketing strategy.
The strategy involving personalised and targeted communications helps with many aspects, including boosting volunteer numbers and increasing donations, and helps you maintain and grow your database of donors.
Successful implementation of a marketing automation system can be a total game-changer in making sure your nonprofit delivers on its mission to help deserving communities.