A message from Crystelle Topatan - CEO of Launchy!

Celebrating a decade of success: 10 years of Launchy

A decade ago, Crystelle Topatan embarked on a mission to transform small businesses by improving their operational efficiency, maximising their cost-saving measures, and boosting their overall ROI. She employed a business model that emphasised the use of innovative technology known as business process automation (BPA).

Launchy, which started out as a one-woman band, has grown leaps and bounds in the past decade. Originally known as Launch Business Automation and later renamed Launchy in 2021, today its workforce consists of a dream team of 10+ automation experts.

The year 2023 marks the 10th year anniversary since the inception of the agency—no small feat for what was once a small startup agency in Australia!

That’s not all; a multi-award winning agency now, Launchy is a leader in the business automation space alongside the strategic direction support and API Integration technology services. With the introduction of the CRM marketing automation platform by Keap into a business, small businesses can maximise their cost-saving resources and workforce productivity by automating manual processes and labour-intensive tasks.

From its early days, Launchy’s team of automation specialists has been instrumental in creating exceptional experiences for partners, clients, and small businesses in Australia. With free consultation services and valuable insights being offered to businesses who enlist Launchy’s services, businesses see an average 30% reduction in operating costs, increased sales, and sustainable profitable growth.

With Launchy’s world-class sales, marketing, and business automation services, business owners find themselves gaining time back daily by scaling their business requirements in a sustainable and profitable way.

To mark Launchy’s 10th anniversary, let’s recap some of their major accomplishments and contributions, as well as explore the future plans and opportunities that Launchy has to offer in the next decade.

Some notable achievements

In recent years, Launchy has been bestowed with a collection of awards of accolades. To date, here are some of Launchy’s most notable achievements.

‘2023 Service Partner of the Year – International Award’ by Keap

One of the biggest accomplishments of Launchy in 2023 was winning the ‘Service Partner of the Year – International’ award by Keap.

Having been recognised for their outstanding contribution to small businesses in multiple industries is a testament to the Launchy team’s unwavering commitment to transforming small businesses with sophisticated automation solutions.

This way, businesses can boost their workforce productivity, save time and costs, and maximise their returns in a sustainable and profitable way.

Wine Industry Impact Awards 2022

Last year, Launchy was among the lucky recipients to have bagged an award in the Wine Tourism & Marketing category at the Wine Industry Impact Awards 2022, having secured the runner-up title.

This coveted award was monumental and a defining moment for Launchy as it was organised by the Wine Industry Suppliers Association (WISA) to bring together multiple industries with practical, commercialised, and innovative solutions that can create a positive impact during challenging times.

APAC MVP Award 2021

Having been a Keap-certified partner for several years, the Launchy team was delighted to have been presented with the highly-coveted 2021 MVP Award by Keap.

PartnerKon, one of Keap’s largest and most prestigious events, brings together the expertise and skills of professionals, including product leaders, partners, influencers, and industry experts. The event highlights the very best that automation has to offer.

Winning the award at PartnerKon 2021 was a testament to the unwavering commitment and continued support of Launchy’s experts in helping small businesses boost their ROI significantly.

Through transformative consultation, coaching, implementation, and ongoing management of their partners’ cutting-edge automation tools, the award also ensured that Launchy is among the leading agencies in the APAC region providing sustainable and profitable automation solutions.

Contributions to various industries

In the past decade, marked by steady progression and stellar achievements, Launchy has impacted hundreds of businesses by boosting their ROI with sophisticated automation tools.

One of the major milestones that Launchy embarked upon in the second half of its decade-long service is the automation of wineries.

By implementing state-of-the-art automation tools and automating what used to be labour-intensive tasks, while managing multiple communication channels, delivering engaging content, and having a strong sales team, Launchy has leveraged and digitally transformed the winery business.

With Keap’s CRM marketing automation tools, Launchy has successfully simplified and streamlined the workflow management process and communication between businesses and clients, with incredible results! For instance, personalising emails with this automation tool helped increase transaction rates of winery business by up to 600%!

Launchy has also transformed businesses in the finance and allied healthcare industries with Keap’s revolutionary CRM marketing automation and BPA tools, maximising cost-saving measures, reducing labour-intensive tasks, and allowing employees to concentrate on high-value work that will boost their organisation’s ROI.

What does the future hold for Launchy?

With the constant dedication, craftsmanship, and digital savviness of Launchy’s exceptional team, we hope to continue harnessing the power of automation. As the world embraces digital transformation, we hope to help more small businesses kickstart and catapult their journey to success through automation services.

If you would like to gain valuable insights or learn about how sales, marketing, and BPA automation can transform small businesses, schedule a free consultation with one of our automation specialists today!

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Some of the amazing brands that have joined us on our journey

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Find out more

Why our clients continue to choose Launchy

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Brendan Zuza

Online growth group

"Thank you for all your help over the past 5 sessions. From the first session to last, the process has been crystal clear, which is very important when working with a new program (Keap). You've helped me develop automations and new systems which my clients are going to love. Really appreciate your help with Keap and passing on valuable practical industry specific knowledge."

Richard Kelly

Team Strategic Thinking

"It is rare to find a person who has such deep understanding of the technology and its application combined with the human attributes to nurture and teach new users in a simple and memorable way."

Chris H

Hinton Digital

"Awesome work Lyndi, We really appreciated your advice, training and the homework to get us started. See you next time."

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Fraser Mackenzie

Montalto Winery

"Launchy.io’s quick response and understanding of our needs have been outstanding. We’ve quickly started achieving our goals and have a fantastic roadmap of CRM opportunities in front of us. It's been great building relationships and working with all of the team."

Lucy Herron

The Lucy Rose Clinic

"Launchy took my business from a walk-in bricks and mortar business with a static online presence to an automation machine where we saw double the list growth, saved more than 20+ hours a week in repetitive admin time PLUS we smashed our revenue targets within a few short months of working together. I highly recommend working with them."

Mark Falzon

Mentoring For Inspired

"Sometimes you come across a company or people that truly gets it, someone that really understands the job at hand, knows what to do to make things happen and goes the extra mile. Launchy is one of those rare finds. I have had the privilege of working with Launchy & Crystelle and highly recommend them."

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Subriah Fonseka

Unique Wrought Iron

"Thank you so much for your help, I feel like these sessions are incredible I feel like you've given me more than what I thought these sessions would be, I thought they were going to be high level demo, I have nothing but praises to sing, it's been great"

Karen Lowe

123 Financial Group

"Cynara is the best in the business. Not only is her knowledge of Keap extremely impressive, she's also a supremely good communicator and trainer. And she is genuine about ensuring companies get the very best results from their Keap system. 10 out of 10."

Monique Ellis

Australian Racing Tours

"We implemented Keap Pro about six weeks ago and we can already see the impact it has helping us connect better with our clientele. Thanks to Sharon from Launchy for getting me kickstarted with the one on one coaching sessions. I found them so valuable and provide great insight and guide into things you are doing right and what you can do even better.."

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Nick Abregu

GORILLACO

"Without a doubt a master of her craft! Even 10 minutes with Crystelle is enough to open up your mind to the world of automation possibilities!"

Ben Fewtrell

MAX MY PROFIT

"I was recommended to Crystelle & Launchy from one of my team and I am so glad that I was. Crystelle has helped us to easily move into the world of marketing automation. Her knowledge is vast and in her own words loves the nerdy stuff! Making Crystelle & her team the perfect people to help you automate your marketing and create a lead generating machine online!"

Mark Falzon

Mentoring For Inspired

"Amazing to deal with. Helping me automate and scale my business. Amazing customer service. The team has really been helpful."

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Lucy Herron

The Lucy Rose Clinic

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Carrie Myton

Myton Consulting

"Launchy’s forward thinking and strategic approach systemised our marketing workflow in a way that made our new prospect and sales conversations seamless. Working with Crystelle & Launchy is a no-brainer."

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Mark Falzon

Mentoring For Inspired

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